Weighing 218.2 grams and serving four, the cake features creamy frosting, caramel filling and a distinctive design inspired by the stout.
It also uses Guinness-inspired flavouring in its caramel filling and coca-dusted frosting, while it is hand-decorated to deliver a premium feel.
The cake is now being stocked in Tesco and Asda stores across the UK and is retailing at £6.
The partnership between Finsbury Food Group and Diageo, which dates back to 2018, is another example of Guinness-based collaborations in recent years, which include Guinness 0.0 sponsoring the men’s and women’s Six Nations rugby competitions and the popular 2024 fashion line with JW Anderson.
Commenting on the launch, Finsbury Food Group brand manager Kimberley Curtis said: “Guinness is a household name, synonymous with iconic advertising and a clear identity that inspires creativity. This cake reflects that spirit of enjoyment and celebration and is perfect for gifting to Guinness lovers and marking special occasions.”
Declan Hassett, licensing manager at Diageo, added: “The Guinness Gift Cake is all about taking the richness and personality of Guinness and translating it into an entirely new format. It’s indulgent and instantly recognisable while also being distinctive and memorable. We’re really pleased it’s now available for people across the country to purchase.”
Finsbury Food Group is speciality bakery manufacturer, supplying a range of bread, cake, morning goods and bakery snack products to multiple retailers, foodservice outlets and export channels across the UK and Europe. It is owned by Isle of Man-based asset manager DBAY Advisors.
Just last month, the bakery firm acquired a majority stake in cupcake and celebration cake business Lola’s for an undisclosed fee.
The move represented Finsbury Food Group’s first move into the direct-to-consumer market, as it looks to build on Lola’s strong e-commerce platform which accounts for half of its sale.
