From 27 August, a range of Holland & Barrett health and wellbeing products, alongside items from emerging brands, will be made available in 125 Co-op stores across the UK.
Currently, more than 70% of the UK adult population take some form of vitamin and mineral supplement, with Co-op aiming to meet the growing demand for preventative health and wellness products and offer shoppers convenient access to leading brands.
New Co-op branded ‘health and wellness’ bays will consist of 52 product lines including vitamins and supplements. This includes products focused on gut health, family wellbeing and preventative health from Holland & Barrett, Symprove and Zooki.
Shoppers will also find more convenient pack sizes in the range designed as a ‘top up’ of their favourite health brands, while the new range will complement a Co-op’s sports nutrition range which launched into stores at the end of last year.
Commenting on the partnership, Co-op commercial buying manager Francesca Miller said: “The proactive health and wellness market is continuing to grow at a significant rate, and we believe the convenience sector has a huge role to play in supporting our shoppers as more and more of them take positive steps to improve their health and wellness.
“We are the experts in convenience and Holland and Barrett are the experts in proactive health, so we’re excited to be able to partner with them for this new offer.”
Holland & Barrett’s CEO for the UK and Ireland, Anthony Houghton, echoed Miller and described the partnership as important step forward in delivering on the brand’s mission.
“Holland & Barrett is committed to making health and wellness more accessible for everyone,” Houghton said.
“By combining our product expertise with Co-op’s strong community presence, we’re creating a trusted and convenient route to better access to preventative health for everyone across the UK. Together, we can help more customers make small, positive changes that have a big impact on their long-term overall wellbeing.”
