Applications must be submitted by 21 August, after which point Aldi will decide who will succeed last year’s winner George Critchley.
Critchley, who is an NHS worker from Sheffield, impressed judges in 2024 with an application which revealed that his wedding tables were named after crisp varieties like Wotsits and Discos in honour of his favourite snack.
The successful applicant will receive a selection of Aldi’s most popular crisps to sample at home for free, including ‘Specially Selected Lightly Sea Salted Hand Cooked Crisps’, ‘Specially Selected Mature Cheddar & Red Onion Hand Cooked Crisps’, ‘Snackrite Delta Strips’ and ‘Snackrite Cheese Flavour Cheezios’.
In return, the crisp taster must provide a set of exclusive reviews rating the crisps according to their taste, crunch, texture and appearance in order to help guide the Aldi buying team.
Reflecting on the experience, Critchley said: “Being Aldi’s Crisp Taster was an utter delight – I got to sample new flavours before anyone else and directly influence what hits the shelves.
“It wasn’t just fun, it was a genuine opportunity to shape the future of snacks for a whole nation. If you’re a true crisp connoisseur, this is a role you don’t want to miss.”
In order to apply, hopefuls must send a video explaining why they should become the Aldi crisp taster to crisptaster@aldi.co.uk, along with their name, age and location, and social media handles.
Julie Ashfield, chief commercial officer at Aldi UK, added: “After the success of last year with hundreds of entries, we welcome our shoppers feedback once again to make sure our latest products provide the quality, taste and price they deserve.
“Our range of crisps are going down a treat this year, so launching the role for a new Crisp Taster is the perfect way to encourage innovative ideas and delicious products onto shelves.”
