The London-based food technology firm is aiming to capitalise on consumer demand for simple ingredients and nutritious food, with the range including a ‘Spicy Superfood Burger’, ‘Superfood Crispy Dippers’ and ‘Spicy Superfood Bites’.
With almost 15 plant points per product, the range is aimed at supporting gut health and providing an option for health-conscious consumers, meat-free eaters and flexitarians.
The Superfood Spicy Burger comes in 200g packs that retail at £3.50 each and contains 8.3g of protein by 100g, while the Superfood Spicy Bites retail at £3.50 per 204g pack.
Finally, the Superfood Crispy Dippers retail at £3.50 per 210g pack, and are a source of source of iron, protein and fibre.
Commenting on the listing, Moving Mountains marketing manager Eleanor Faragher-Siddall said: “We are thrilled to deliver our new and exciting Superfood Range after much innovation, trial and commitment from the team. Making healthy, plant-based eating delicious and simple is our passion and our new range does just that.
“We’ll be transforming our customers’ mealtimes with unique and great tasting products that mirror the quality and passion already on offer through our existing range. We’re also extremely proud to be launching this range with Ocado, a leader in the market and a platform to reach even more customers and help them discover the simplicity of real change through great food.”
Founded in 2016 by Simeon Van Der Molen, Moving Mountains specialises in plant-based meat and fish alternatives. Its range of products are listed with Waitrose, Amazon Fresh and Whole Foods, while they are also available via foodservice outlets such as Hard Rock Cafe.
Fellow plant-based brand THIS unveiled its own ‘Superfood’ range in April, featuring two products made from fava bean protein, seeds and vegetables.
Mark Cuddigan, CEO of THIS, said that with the launch the firm was creating a“whole new plant-based protein and texture”.
