The funding was primarily raised via angel investors, with 70% coming from existing investors.
Better Nature will use the funding to “supercharge” its sales and marketing initiatives, continue in the pursuit of market-leading innovation and broaden the appeal of its high-protein tempeh products.
The brand is aiming to “save the world from so-so protein like chicken and get everyone eating supercharged protein: tempeh”, and is therefore targeting the £3.2 billion UK chicken market.
Better Nature was launched in 2019 by Elin Roberts, Chris Kong, Driando Ahnan-Winarno and Fabio Rinaldo.
Speaking about this latest milestone, Roberts described the new funds as a brilliant boost for the business at a time when the tempeh category is gaining momentum.
“We recorded our best-ever quarter in Q2 2025, with 128% year-on-year sales growth, and we’re now the UK’s No.1 tempeh brand by volume, with 38.1% market share, leading the category’s impressive 41% growth,” Roberts said.
“Our Organic Tempeh (which we re-launched in March with more protein and better flavours) is now the best-selling tempeh SKU in Tesco3 and we’re the sole tempeh brand in Asda, with full estate distribution.
“Internationally, we’re also making waves - in Germany our revenues skyrocketed 330% yoy in Q2 2025, making us the leading tempeh brand in the market4. We’ve expanded into Austria and we’re gearing up for launches in two more international markets later this year.”
As for the firm’s plans for the injection of cash, Roberts added: “With the new funding, we will continue to drive mainstream brand growth, going beyond the plant-based aisle to tap into the growing market for natural, gut-friendly proteins.
“We’ll also be launching our biggest marketing campaign to date, challenging the mindless consumption of chicken to help health-conscious consumers make the swap from chicken (so-so protein) to tempeh (supercharged protein) which has a similar protein content to chicken while being supercharged with fibre, gut-health benefits and antioxidants.”
Roberts and Kong recently appeared on the Food Manufacture podcast to dig deeper into the brand’s origins and goals for the future.
All four founders were also signatories of a letter sent last week from 150 F&B leaders demanding an end Israel’s starvation of civilians in Gaza and calling on the UK Government to take urgent action.
