The pair will be at the heart of future product and content development at the frozen dough brand as part of the agreement. No details about the size of their stake in the business were shared.
Through their creative company, Mitre Studios, Ant and Dec will work closely with the brand to create original content across social and digital platforms. Mitre Studios has previously delivered campaigns for Disney, TUI, Santander and Ring.
Founders Amy and Chris Cheadle launched The Northern Dough Co in 2011, with the brand now stocked in several UK supermarket chains.
The firm is planning to launch a range of new products across various categories in the near future, while it is also looking to work alongside retailers to develop “category-driving partnership opportunities”.
“I love making pizzas at home with my family and was already using Northern Dough Co when we started conversations with Amy and Chris about working with them,” Ant said of the collaboration.
“As soon as we met it was clear we had the same values and together we have some great ideas on how we can expand the business, it’s very exciting and we can’t wait to get started in our role as co-owners!”
Dec added: “We love the Northern Dough Co ethos of celebrating the joy of eating at home and bringing people together. Whether it’s a pizza party with mates or a Saturday night in front of the telly with your granny, everyone can get stuck in and make delicious pizzas. We are excited to celebrate all things dough through our partnership and social content.”
Amy and Chris Cheadle also shared their excitement for the partnership, before teasing their plans for the future.
“It’s not every day Ant & Dec’s team drop you a line to ask if you’d be interested in exploring working together, but from the very first meeting it was clear just how well their personal values aligned with ours, and how easy it would be to partner and grow our business together,” they said.
“As viewers, we’ve been entertained by Ant & Dec’s TV shows from Byker Grove as teens, to watching Takeaway and I’m a Celeb with our own children, and it’s that ethos of getting everyone together to enjoy a relaxing, feel-good experience that’s at the heart of The Northern Dough Co.
“Gathering to eat food is everyone’s favourite pastime, but cooking together to create an informal restaurant experience at home, makes it really special. We couldn’t be more excited that Ant & Dec have joined us to bring the experience to even more people’s homes, and we have really exciting plans for the coming months and years ahead.”
