Pladis, which is headquartered in London, will direct the bulk of the investment to its sites in the North West of England, with factories in Stockport, Liverpool and Carlisle set to be upgraded.
This current investment rollout is scheduled to be completed by the end of 2026, with the additional capital set to be used to increase capacity, capability and productivity through the introduction of more automated lines and updated infrastructure.
The investment is also expected to reduced carbon emissions by around 876 tonnes per year.
Liverpool’s Aintree site, known for baking Jacob’s Cream Crackers, will benefit from a £33 million overhaul which will involve the installation of new ovens and infrastructure.
In Stockport, Pladis plans to spend £21 million on the introduction of a new chocolate moulding line featuring robotic technology, while in Carlisle the firm is investing £2 million in the savoury assortments department, resulting in the recruitment of 48 new members of staff.
The Carlisle site has been in operation since 1831 and currently employs around 800 people.
Finally, an additional pot of £12 million has been allocated to support infrastructure across its facilities in Halifax, Harlesden and Leicester.
“Today’s announcement is an important milestone in renovating our sites and unlocking capacity for our growth story,” said Pladis UK & Ireland managing director, Mete Buyurgan.
“We have a fantastic suite of much-loved brands, baked by dedicated colleagues, and we have a responsibility to continue to nurture these brands for customers and consumers across the world. The news of these investments we are sharing today will enable us to achieve this.”
Founded in 2016, Pladis employs 16,000 people across 27 bakeries and factories in 11 countries, with its brands sold in more than 110 nations. In addition to McVitie’s, the firm owns Jacob’s, Carr’s, BN, GODIVA and Ülker.
