Freshpak is a private label manufacturer of added-value egg products, chilled food-to-go snacks and deli fillers based out of a facility in Barnsley.
The firm employs around 500 people at its 40,000 square metre site in Yorkshire, and reported revenues of £93 million in 2024. Freshpak’s range of products are currently stocked at leading grocery retailers such as Tesco, Sainsbury’s, Asda, Morrisons and Co-op, while it also supplies the foodservice sector.
The deal for Freshpak follows the acquisitions of SK Foods, Zorba Foods and Harvey & Brockless by The Compleat Food Group last year, as well as The Real Yorkshire Pudding Co in March.
Backed by private equity firm PAI Partners, The Compleat Food Group was created in 2021 following the merger of Addo Food Group and Winterbotham Darby. The group has a portfolio of brands that includes Wall’s Pastry, Pork Farms and Squeaky Bean, while it has a turnover of more than £1.3 billion and over 6,000 employees across 17 sites.
“We’re delighted to welcome Freshpak to The Compleat Food Group,” commented group CEO Nick Field.
“Its market-leading position in added-value egg products, deli fillers and chilled food-to-go is a perfect complement to our existing portfolio, allowing us to extend our capability and category leadership role to deliver further value and category growth with our existing partners, whilst also opening up new opportunities in both retail and foodservice.”
Meanwhile, Freshpak CEO Toby Brinsmead explained that the move marked that start of an “exciting new chapter”.
“Freshpak has built a strong reputation for quality, innovation and customer service,” Brinsmead said.
“Joining The Compleat Food Group marks an exciting new chapter for the business, and I’m confident that under the Group’s ownership, Freshpak will continue to thrive and grow.”
Speaking to Food Manufacture earlier this year, Mark Lynch, partner at financial advisors to the food and drink sector Oghma Partners LLP, discussed the approach of The Compleat Food Group to acquisitions.
This approach is also in the context of layoffs at multiple Compleat Food Group sites in Crewe and Nottingham.
