The UK-based food distribution charity served 8,000 local charities in 2023-24, redistributing 56,000 tonnes of food in the process.
Previously, Nurture Brands had donated to a range of both UK and international charities through its membership of 1% for the Planet initiative.
The business, which owns a range of brands spanning beverages and snacks, said it made the decision to switch to a domestic charity at a time when British families are still struggling with the cost of living crisis.
Moving forward, Nurture Brand will donate 1% of its net product revenue exclusively to FareShare, helping the charity direct more food to people who need it, rather than going to waste.
“With many British households continuing to be under severe economic pressure, it makes sense for us to concentrate our support in Nurture Brands’ home market,” said Sarah Lawson, marketing director at Nurture Brands.
“FareShare’s work is unparalleled in reach and impact, so we’re delighted to cement our relationship with it - and help support those most in need in the UK.”
Founded in 2019 by Ben Arbib, the Nurture Brands portfolio is made up of Rebel Kitchen juices and raw coconut water, Emily seaweed and vegetable crisps, and Jax Coco coconut drinks.
All of its brands are B-Corp certified, with the company having a stated commitment to creating an FMCG giant built on ethics, sustainability and purpose.
In June, grants totalling £13.6 were provided to 12 food charities in England to support the redistribution of an estimated 19,000 tonnes of food directly from farms in order to fight food poverty.
FareShare was among the charities selected for the scheme, which was entitled Tackling Food Surplus at the Farm Gate.
Community kitchens, food banks, shelters and cookery projects across the country are all set to receive food through these organisations as a result of the grant scheme.
