All-Bran has been produced in Wrexham since the factory first opened in 1978, with the cereal now made using new technology that reduces production time and energy usage.
Meanwhile, the production of the new All-Bran Fibre Plus SKU has started following enhancements to the site, with the production line now powered by renewable electricity.
The move is part of a £75 million investment in the North Wales factory that was first announced last October. An additional 130 jobs are being created as a result of the investment, which will enable cereal production at Wrexham more than double to around 1.5 million boxes a day.
As well as improvements to the All-Bran production line, two new advanced lines will be installed in the coming months to support the transition of production of other Kellogg’s cereals such as Corn Flakes and Crunchy Nut to Wrexham.
Kellanova’s UK managing director Chris Silcock described the start of All-Bran Fibre Plus production at the site as a major milestone in the ongoing investment.
“Over the next 18 months, more of our iconic brands will move production to Wrexham, and it’ll be great to see all our major cereals produced more efficiently and sustainably using the latest technology,” said Silcock.
Wrexham MP Andrew Ranger added: “Kellanova has been an important part of Wrexham for over 40 years and I welcome the increased investment in the Wrexham plant and the job opportunities this brings.
“On my recent visit to the factory, I learned about the important steps the company is making to ensure that production is faster and sustainable as well as the planned expansion of their lines and production here. This is vital for economic growth and further demonstrates the confidence companies have in investing in Wrexham.”
In other news, the proposed acquisition of Kellanova by Mars is set to face an EU antitrust investigation, according to reports.
