The new hires include national account manager Amie Duxbury, category lead Lyndsey Evans, B2B national account manager Kirsty Hart and supply chain manager Christian Smith.
The flavour manufacturer said that the appointments come at a “pivotal time for the business” as it seeks to build momentum within the retail channel by securing more product listings and deepening relationships with buyers.
Flava People has also transitioned from its long-standing distribution partner Petty Wood to Windfall Logistics.
The firm said that the shift reflects its desire to foster more direct, collaborative and long-term retailer relationships, enabling it to further leverage its approach to flavour innovation and respond to consumer food trends.
Commenting on the shift to Windfall Logistics, Flava People managing director Scott Dixon said: “Our unique position as both a brand owner/manager and a manufacturer allows us to bring concepts to shelf with a speed and efficiency that sets us apart, meaning we can deliver at a speed that very few (if any!) competitors can in our categories.
“With the food and flavour world evolving rapidly, our transition from Petty Wood and investment in our team will give us the agility to further drive first-to-market innovations. This shift has already resulted in new retail listings and strengthened our capability to respond to shifting consumer needs.”
Moving to the topic of the new hires, Dixon added: “At the heart of this success is our collaborative team, and we are committed to growing our talent pool to fuel further expansion. With our new sales and operations hires, we are reinforcing our focus on building deeper strategic relationships, grounded in credibility, category insight, and data-led decision-making.”
Flava People has committed to expanding its team from 72 to 93 full-time employees by the end of the year as the firm targets reaching a turnover of £14.7 million by February 2026.
