Murray is first person to take on the role in the 127-year history of the family-owned business, with the multi-year partnership aimed at spotlighting the “shared sense of national heritage, pride, and understated charm of two of Scotland’s most famous exports”.
The campaign is being marketed through the tagline ‘A Wee Bit of Scotland that’s Come a Long Way’, a nod to the fact that both Murray and Walker’s started their journeys in small Scottish towns and have since gone on to achieve widespread recognition.
The partnership will debut on 30 June to coincide with the start of Wimbledon.
“I am proudly Scottish, and partnering with Walker’s, a brand that has been representing Scotland around the world for well over a century, felt like a great fit for me,” Murray commented.
“I come from a small tight-knit community and when I look back at where I have come from, I am proud of what I’ve achieved, which is something I share with Walker’s.
“It’s a real honour to be part of this next chapter for such a well-loved Scottish brand.”
During his tennis career Murray won three Grand Slam titles and two Olympic Gold Medals, becoming known as one of the best players of his generation.
He continued: “I’ve been eating shortbread since I was a kid – my gran would make it all the time for us. We even celebrated my Wimbledon win with shortbread.
“Shortbread is one of my simple pleasures. No matter where I am in the world, a piece of Walker’s Shortbread always transports me back home.”
Walker’s Shortbread managing director Nicky Walker welcomed Murray and described the partnership as incredibly exciting.
“We’ve always admired Andy’s achievements, his dedication and his cautious charisma as well as his very obvious close relationship with his own family,” Walker said.
“These are qualities that resonate deeply with our own values at Walker’s Shortbread. We are genuinely honoured that Andy and his team have acknowledged Walker’s as a suitable partner, and we are looking forward to this exciting new venture as we continue to promote ‘Scotland at its Finest’.”
