Days updates signature 0.0% beer recipe
Days has updated the recipe of its signature alcohol-free lager.
The brand rolled out the new recipe during May 2025, which it said includes a reverse osmosis process that preserves flavour while removing all the alcohol.
Made to a Helles recipe, the new Days 0.0% ABV lager is a light straw colour in appearance, and has a biscuit malt body and crisp hop bitterness.
Co-founder Duncan Keith said that the new formula has allowed the brand to upgrade “quality at every step” and brew the “beer we’ve always dreamed of making”.
“Using four years of consumer insight, coupled with learnings from our thousands of retail distribution partners across the UK we set out to redevelop our lager recipe,” Duncan added.
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Premier Foods expands Mr Kipling range
Mr Kipling added to its ‘Signature Collection’ range with the launch of two flavours of Hot Brownie Puddings last month.
The Salted Caramel and Belgian Chocolate flavoured Hot Brownie Puddings are available now in selected Asda and Tesco stores.
Retailing at £2.75 per pack, the puddings were developed to offer a “superior taste experience”.
Commenting on the launch, Premier Foods brand director for desserts Rob Watson said: “Mr Kipling is famous for delighting shoppers with a wide variety of treats, so the brand is perfectly positioned to deliver delicious dessert innovation that taps into the latest trends.
“The Signature Collection range is already well known for delivering more indulgent premium treats, and with an indulgent Belgian chocolate taste and a decadent texture, the new puddings offer a superior taste experience that meets the growing demand for those treating moments.”
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NOMO launches three new products
Free-from specialists NOMO launched three new plant-based chocolate bars during May 2025.
The new SKUs include Salted Popcorn, Birthday Cake, and Cookie Dough bars, all of which hit the shelves of major UK supermarkets throughout last month.
The Salted Popcorn bar comes in a 32g pack at a RRP of £1.50, while the new Birthday Cake bar will be available in a larger 127g format at £3.90 RRP exclusively in Sainsbury’s. Finally, the Cookie Dough bar is sold in a 32g format at Morrison’s and Ocado.
Commenting, Tara Stevens, senior brand manager for NOMO said: “Consumer insight is at the heart of everything we do and these new flavours are bold, fun, and full of personality – perfect for our ever-growing base of fans looking for treats that fit their lifestyle.”
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Cauldron unveils new veggie bites
Vegetarian food brand Cauldron launched a new ‘Butternut & Red Chilli Bites’ SKU into several retailers last month.
The chilli bites are now stocked by Tesco, Waitrose and Sainsbury’s, with each 160g pack retailing at £2.50.
Cauldron is aiming to build upon the success of its ‘Middle Eastern Falafels’ SKU, which Nielsen data has shown is now the number one ranked plant-based snacking product.
]Made with a mix of chickpeas, red pepper, red onion, mozzarella and a blend of herbs and spices, the Butternut & Red Chilli Bites are a source of protein, high in fibre and low in saturated fat.
“The meat free snacks sector is driving the category forward, enticing meat eaters and flexitarians into trying something new and exciting,” commented Lucy Grogut, head of brands at Cauldron Foods.
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Peppa Pig pasta letters launch in UK
Icefresh Foods partnered Hasbro during May 2025 to announce the launch of Peppa Pig Learning Pasta Shapes.
Set to hit supermarket shelves this month, the Peppa Pig branded dry pasta shapes will be sold in 500g bags and are designed to encourage early literacy.
The pasta is manufactured by Norwich-based firm Icefresh Foods and features main character, Peppa, and her piglet brother, George, as well as a variety of letters so small children can create Peppa-inspired words.
“The NHS advises that in the first 5 years of your child’s life their brain develops faster than at any other time, and you should make the most of every moment by making eye contact, chatting and engaging with what they’re interested in,” said Jill Leigh, marketing manager at Icefresh Foods.
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