The Treasury Wine Estates owned brand is aiming to bring in new consumers by expanding beyond Australian wines, with the Tempranillo launch following the success of its Argentinian Malbec.
The 19 Crimes Tempranillo is a medium bodied, fruity wine with red and black cherry aromas, and spicy and smoked notes with a touch of oak.
The 12% ABV wine is sold in 750ml bottles and will be available in Sainsbury’s stores nationwide and online from 29 June at an RRP of £7.50 per bottle. It will also be available to purchase from Excelsia in Spain.
According to the Wine Society, Tempranillo is a thick-skinned, deeply-coloured grape variety that is grown in Spain and Portugal.
“Tempranillo is a varietal that is growing in value at 4.1% ahead of both the total still wine market and red wine,” commented Chantal McDowell, senior brand manager at 19 Crimes.
“It’s becoming hugely popular with shoppers and we wanted to provide 19 Crimes fans, who are looking to explore wine options outside of Australia with more choice and variety within the existing19 Crimes range.”
Based in Melbourne, Treasury Wine Estates is one of the world’s largest wine companies. It owns brands including Wolf Blass, Penfolds, Blossom Hill and 19 Crimes.
Last month, the firm announced that Sam Fischer is succeeding Tim Ford as the CEO and managing director of Treasury Wine Estates when Ford departs in September 2025.
Ford has served in the role for the past five years, while Fischer is currently the CEO at Australian drinks company Lion Group.
In related news, the Katherine Jenkins owned spirits brand Cygnet Gin has named former Diageo executive Vedran Milosevic as its new global managing director.
Milosevic took on the role on 1 June shortly after departing Diageo where he spent nearly 14 years in various roles.
