Recall Ready combines the critical components of an effective recall response into one integrated system, including CRM and loyalty programme alignment, employee training, cross-border regulatory coordination and pre-approved communication templates.
In Marketpoint’s words, the system ‘connects the dots’ between operations, marketing and customer service before a crisis forces them into the same room.
‘Sleepwalking into a recall crisis’
Pete Gillett, founder of Marketpoint Recall, said: “Food and beverage manufacturers are sleepwalking into a recall crisis. Everyone thinks they’re ready until they’re not.
“Too often, we see brands scrambling with disconnected teams, outdated CRM data, or legal departments writing emails at midnight. It’s not good enough and it’s costing them dearly.”
The number of recalls in 2024 was 18% higher compared to 2023, according to the Food Standards Agency. This trend has continued into the first month of 2025, with more than 40 food products recalled across various categories.
Allergen related labelling errors were the top cause of recalls in 2024, with Listeria coming in second. Non-allergen related labelling errors and metal foreign body contamination came in joint third place.
Giving back control
“We built Recall Ready to give brands the control they’ve been missing,” Gillett added. “Getting ahead of a recall isn’t just smart, it’s survival. The brands that take steps now will be in a far stronger position when it counts, and we’re here to help them get there.”
The financial repercussions of recalls are severe, with businesses incurring costs ranging from £30,000 to more than £10 million. Beyond monetary losses, the reputational damage is immeasurable, often leading to long-term customer distrust.
Meanwhile, packs of ‘Le Superbe Raclette 150g’ cheese slices with a best before date of 12 May 2025 are being recalled by Castelli UK Ltd because they make have been contaminated Listeria monocytogenes, which makes them unsafe to eat.
