From 28 April, Quorn Tomato & Basil and Quorn Garlic & Herb Deli Slices will be available from Tesco stores, with plans to roll out the products into Sainsburys from 7 May and Asda from 19 May.
The two new flavours join Quorn Spinach & Basil Deli Slices, which is currently the only Deli SKU flavour on the market to include vegetables.
Taste trend
Quorn Tomato & Basil Deli Slices (RRP £2.60, 100g) are seasoned with sweet and tangy ripe tomato and aromatic basil. Quorn Garlic & Herb Deli Slices (RRP £2.60, 100g) tap into a popular taste trend and are infused with sharp garlic and a blend of fragrant herbs, finished with a hint of lemon.
Lucy Grogut, head of brands at Quorn Foods, said: “Our existing Quorn Spinach and Red Pepper Deli Slices are our secret superhero – they are a big loyalty and frequency driver.
“More than a quarter of shoppers are only buying this product in meat free, which shows they’re a unique entry point for new and incremental consumers. The introduction of not one but two delicious new flavours will help bring even more shoppers in, further driving penetration and increasing category opportunities for retailers.
High frequency category
“Deli is a high frequency category, and with almost six billion sandwich occasions in the UK, we’re confident that Quorn Tomato & Basil and Quorn Garlic & Herb Deli Slices, alongside our existing Quorn Spinach & Red Pepper, will further strengthen the range and inspire sandwich fans to keep coming back for more.”
Quorn’s Deli range is high in protein, low in saturated fat and high in fibre. The Slices are described by the company as highly versatile, adaptable to a variety of occasions and the ‘perfect centrepiece’ to any sandwich, wrap or salad.
Meanwhile, the Vegan Food Group has partnered with US firm Eat Just to bring its proprietary plant-based egg product to Europe.
