Nashi Pear Juice was founded by London-based sibling duo Taya and Lucy Jackson and has sold 1,000 cans since launching last month.
The sisters developed Nashi after researching the use of Korean pear juice as a hangover remedy, with a modern study published in Food and Chemical Toxicology confirming its benefits in supporting alcohol metabolism and reducing hangover symptoms.
Nashi Pear Juice is made of 100% Korean pear juice and is available now for purchase directly via the brand’s website.
Each can of Nashi delivers a 220ml dose of Korean pear juice, the amount that has been shown to support the body’s alcohol breakdown process.
The drink should be consumed 20 minutes before consuming alcohol after it which it should help the body process alcohol.
Similar products have become popular in Australia too, with the sisters aiming to fill a gap in the UK market for hangover prevention drinks.
“We created Nashi because we believe life is for living, whether that means hitting the gym, enjoying time with family, or simply getting through the workday without a pounding headache,” said Taya Jackson.
“We’re not about encouraging excessive drinking – we’re about making it easier to enjoy a balanced lifestyle so you can have the night before and the morning after.”
Through Nashi’s direct-to-consumer platform, customers can purchase multipacks containing six, 12 or 24 cans, while t-shirts are also available.
The founders are also working to expand the distribution of Nashi drinks moving forward.
Elsewhere, Tiba Tempeh has announced the launch of a new smoky tempeh SKU that is set to go on sale this month.
Packs of the Smoky Tempeh Block (220g) will debut in Ocado on 18 April for £3. The brand has also gained a listing with Waitrose for three SKUs, which is scheduled to begin at the end of this month.
