Packs of the Smoky Tempeh Block (220g) will debut in Ocado on 18 April for £3, before rolling out more widely at the end of this month.
The new addition to Tiba Tempeh’s range is infused with a smoky marinade and can be sliced, diced or grated to bring a smoky flavour to stir-fries, pastas, sandwiches and more.
“We’re so excited to launch our new Smoky Tempeh as a natural extension to our best-selling Original Block,” said Alexandra Longton, co-founder of Tiba Tempeh.
“We’ve crafted the tastiest protein-packed tempeh, which we know consumers will love. We think this is the tastiest tempeh on the market, and we can’t wait for people to try it.”
Alongside the launch, Tiba Tempeh has secured a new listing with Waitrose, with three SKUs scheduled to go on sale from 30 April.
In addition to the new Smoky Tempeh Block, Waitrose will stock the brand’s Original Block and Sweet Chilli Pieces in more than 200 stores.
The brand will debut under Waitrose’s ‘BrandsNew’ innovation platform, which identifies new players in the FMCG space.
“We are delighted to be working with Waitrose to bring more naturally delicious and nutritious plant-based options to even more consumers and continue to drive tempeh category growth,” added Longton.
“Our brand’s rapid growth is fuelled by rising consumer and retailer demand for more clean-label, healthier options. With nearly 70% of consumers concerned about highly processed meat substitutes, Tiba Tempeh is responding to this need by offering products made from 100% natural ingredients with minimal processing.
“Tiba Tempeh’s products are significantly high in protein at over 19g of protein per 100g, high in fibre, gut-friendly, and provide one of your five-a-day. The range is also organic, vegan and gluten-free, which Longton says “makes Tiba Tempeh one of the world’s most naturally nutritious plant-based proteins.”
