The London-based brand manufactures a wide range of kefir and natural gut health products, an area that Müller is not currently active in.
Founded in 2012 by Natasha Bowes, Biotiful Gut Health will continue to operate as usual, with Bowes working in an advisory capacity alongside Müller Yogurts & Desserts CEO Richard Williams during the transition period.
Commenting on the deal, Williams said: “Biotiful Gut Health is a business we have long admired: it is one of the fastest growing brands in the sector, has great tasting products and a real focus on consumer and innovation.
“This is a business which fits really well within our existing portfolio of brands. We are already growing and optimising our range of health and nutrition products and Biotiful Gut Health will really help us expand into new growth areas to meet changing consumer needs.
“We’re confident that our investment in Biotiful will enable the brand to further accelerate its growth potential, benefitting both consumers and our retail partners.”
Meanwhile, Bowes said she was “humbly proud” of the impact Biotiful Gut Health has had on the functional health space in the UK by bringing naturally healthy products to the “forefront” of the yoghurt category.
“Since founding the company 13 years ago, through unwavering focus and dedication to best-in-class innovation and product quality, Biotiful has gone from strength to strength and grown into the successful consumer-centric business it is today,” she continued.
“And I’m especially excited about how this can now be amplified and accelerated through the Müller acquisition, with its breadth and depth of resources and ambition to take natural gut health to the next level.”
Müller UK & Ireland is wholly owned subsidiary of the German dairy giant Müller, a family-run business that employs more than 32,000 people throughout Europe.
In the UK and Ireland, the business exports to 60 countries around the world and sources milk from 1,300 farmers.
