Research by beer quality services firm Avani Solutions found that an estimated £212 million is lost annually due to wastage thanks to inefficient pouring techniques, poor cellar management, and operational mishaps.
Of the roughly two billion pints of beer poured each year in the UK, 43% suffer from waste, equating to 860 million pints affect by waste.
Amanda Thomson, managing director of Avani Solutions, said: “Do the maths and it’s an incredible amount of beer and over £200m in revenue that is literally being poured away.”
WasteWatchers campaign
In a bid to combat the waste, Avani has launched the WasteWatchers campaign to provide pubs and bars with practical training to reduce losses and improve profitability.
“This campaign exists to highlight the waste that is happening and help hospitality both to recover the easily avoidable wastage and otherwise lost revenue,” Thomson added.
“There has never been a more perfect time to launch WasteWatchers given the extra financial burden the sector is being forced to carry. We want to help venues increase their yield, their profits and improve their quality of serve.”
The WasteWatchers workshop is a two-hour interactive on-site session with beer quality specialists from Avani who will teach the ‘perfect pour’, how to eliminate waste, cut down on energy costs and adjust other operational practises to maximise profit – small changes that could save up to £5,000 a year.
Training video
Avani has supported the campaign with no-nonsense training video showing bar staff exactly where they’re going wrong and how they can pour the perfect pint without wasting a drop.
Chestnut group CEO Philip Turner said: “Working with the Avani Team has meant we’ve reduced our wastage and are saving money as a result. We have always monitored waste, so we didn’t think we would have much to learn with WasteWatchers.
“However, the data we collected, and the expert training the team received from Avani helped us laser in on causes of waste, from pouring techniques to cellar management practices.”
Meanwhile, last year saw BrewDog throw away ‘millions of pounds’ of ‘infected’ beer after a quality issue led to customer complaints.
