Led by new cap table member Coefficient Capital, this latest funding round was backed by pet food brand Nom Nom (sold to Mars in 2022), Zoe, Koro, Oatly and Just Spices. Five Seasons Ventures and Redrice, Untamed’s Series A lead investors, also contributed.
The company plans to use the capital to double down on its DTC success, expand into retail, and, in time, expand into new geographies.
In total, this raise brings the total investment for Untamed to £23 million – following £3 million in pre-seed and seed funding between 2020 and 2022, and a £5 million Series A in March 2023 that was extended by a further £5 million in May 2024.
Joining the board
As part of the investment, Coefficient Capital managing partner Andrew Goletka will join Untamed’s board of directors.
Commenting on the funding round, Goletka said: “Untamed is redefining what it means to care for our pets – combining science, passion, and purpose in a way that truly resonates with today’s consumer. We’re excited to help scale their vision and build a category-defining brand in the years ahead.”
Co-founded by Ben Spicer, Lenny Cordell and Marco Pacifici in 2020, Untamed produces high-meat-content meals with human-grade ingredients for cats based on an ancestral diet – cats are carnivores like their lion and tiger ‘cousins’.
UK dinners
Untamed’s subscription-based service feeds 80,000 cats in the UK monthly and has served more than 50 million meals since launch,
Marco Pacifici, co-founder and CEO, added: “We are excited to have Coefficient Capital join us on our mission of bringing an ancestrally inspired diet to cats across the UK and beyond.”
Meanwhile, subscription pet food service Different Dog has secured £10 million of investment from new and existing investors to fuel its next stage of growth, as it expands to meet growing demand.
The premium dog food firm will use the funding to move to a new ‘state-of-the-art’ facility in Telford as it expands its capacity to serve thousands more dog with its hand-cooked meals.