The new Haribo Push-Up combines vanilla ice cream, sweet strawberry sauce and Haribo Gold Bears within the stick and will be available in a single stick format in the convenience channel.
Wall’s hoped the collaboration will capture the attention of a broader shopper base and enhance product appeal by expanding into the confectionery category. The Haribo Push-Up is HFSS-compliant and is made without artificial colours and flavours.
Twister is launching a new ice-cream, Twister Mallow, which combines sour raspberry and grape flavours with a sweet creamy marshmallow swirl.
Ice cream plus confectionery
By combining ice cream with confectionery, this addition aims to recruit a wider shopper demographic and make ice cream a new go-to sweet snacking option for consumers.
The Twister brand is currently seeing strong value growth, up +17%, driven by a strong HFSS-compliant pipeline of innovation that continues to deliver fruity permissible treats.
Emily Gooding, brand manager for Wall’s at Unilever, said: “We know that innovation is the number one driver for category growth, so this year we are bringing shoppers and retailers new products that we hope will generate excitement and help boost ice cream sales.
“Our role as a market leader is to expand ice cream into new occasions and create new formats that shoppers can enjoy all year round, and this innovation across Twister and our exciting collaboration with Haribo will deliver just that.”
UK ice cream market
Ice cream revenues in the UK are forecast to continuously increase between 2025 and 2030 by £500 million – up 34.48% (Statista). By 2030, sale of ice cream will hit a peak of £1.97 billion in 2030.
“For the future of the ice cream market in the UK two contradictory trends will have the biggest impacts,” explained Statista analyst Jan Conway. “Continuing climate change will provide the UK with warmer weather, which is usually associated with increased ice cream consumption.
“On the other hand, a drive for more healthy food habits is steering consumers away from dairy and sugary foods. Additionally, concerns about animal welfare and the environment drive more and more people to become vegan or cut certain animal products out of their diet, although this doesn’t preclude eating non-dairy ice cream.”
Meanwhile, last month saw Mr Kipling expand its ice cream range with a new flavour inspired by its Caramel Tart offering.
