The partnership will see Taylors launch a new range of ‘Extreme Ridge’ crisps into 900 M&S stores, potato snacks that feature a thinner cut and a tighter ridge compared to standard crisps, offering a “lighter, crispier bite”.
To support the launch, the manufacturer has created 30 new jobs at its Errol production facility.
‘Exciting milestone’
James Taylor, managing director of Taylors Snacks, commented: "Creating this range with M&S has been an exciting milestone for our business. From initial discussions to perfecting the product, our teams have worked terrifically together to deliver a delicious new snack selection.
“We’re incredibly proud of the quality of the Extreme Ridge crisps and the positive impact this partnership has had on growing our Errol facility.”
Extreme Ridge crisps are available in six different flavours – Four Cheese and Onion, Sizzling Steak, Smoky Paprika, Salt and Double Vinegar, Ready Salted and Chicken Curry.
Rachel Rankine, regional manager for M&S in North Scotland, said: “Our partnership with Scottish supplier Taylors Snacks has allowed us to launch the new ‘Extreme Ridge’ crisp range, delivering delicious flavours and great quality that our customers can rely on for trusted value.”
Lidl partnership
The announcement of Taylors Snacks’ partnership with M&S comes less than a week after the crisp maker launched of three exclusive crisp flavours into Lidl stores.
Fiery Pickled Onion Ridge Cut, Chip Shop Curry Sauce Ridge Cut, and Blazin’ BBQ Straight Cut will be available in all Lidl GB stores from 3 April.
This range expansion aims to capitalise on growing consumer demand for spicier snack options and nostalgic British takeaway flavours.
Meanwhile, March was a busy month for new product development (NPD) as food and drink manufacturers unveiled fresh innovations that tap into the latest trends. Here are some of our favourites.
