Cream Egg sauce
With demand for Creme Eggs at their peak around the Easter period, what better time to drive more attention to the brand than by pulling off an April Fools prank?
This year the brand took the iconic “how do you eat yours” slogan to its extreme and instead asked what you ‘what do you eat yours on?’
Cadbury teased sachets of Creme Egg Filling, allowing consumers to “eat on the goo”.
“Move over boring condiments, Creme Egg On The Goo is here,” the company wrote on social media platform Instagram.
Dubai Beans
Heinz capitalised on the Dubai Chocolate trend with its own take on the viral sensation, Dubai Baked Beans.
“EXCLUSIVE. Say hello to new Dubai Beanz... luxury in a tin,” the manufacturer proudly stated on its social media accounts.
Robed in pistachio green packaging with an cross section of the product on full display, each Dubai Bean would be stuffed with a creamy pistachio spread and crispy, shredded phyllo dough (kataifi).
Social media users were quick to respond to the social media post. Some consumers were quick to decry the prank, while others – including retailer Aldi’s own social media account – asking when the product would end up in stores.
Walkers colour switch
Less of a new product but a new look, Walkers Crisps switched things up with a cheeky nod to a classic British playground argument – what colour should a packet of cheese and onion crisps be?
Walkers famously packages Salt and Vinegar flavoured crisps in green packaging and cheese and onion flavoured crisps in blue packaging, the reverse of other British crisp brands.
However, this April Fools Day saw the crisp giant flip the script and announce it would be conforming to the status quo with billboards that cheekily stated, ‘that’s better’.
Mark Orbine, executive creative director at VCCP, the agency behind April Foods stunt, said: “Should salt and vinegar crisp packets be blue or green? What side are you on? We loved playing with this long-standing controversy, we’ve created a campaign that taps into nostalgia and the passion of crisp lovers everywhere this April Fools.”
Nerds fried chicken
Throw your regular batter and breadcrumbs out the window, because confectionery is what we’ll be coating our chicken with on April Fools Day.
Sweet brand Nerds debuted its Berds-Glazed chicken tenders this 1 April, rounding out the meal with the Nerds gummy chicken sandwich with pickles.
Nerds took to Instagram to challenge KFC, daring the fast food chicken brand to “come to the mic”.
‘UK’s first’ High Protein Tea Bags
High protein food brand The Gym Kitchen joined the fun this year with the announcement of the UK’s first ever high protein tea bags.
Promising to give the nation a ‘proper cuppa’, tea lovers could smash their protein goals with a choice of English Breakfast and Earl Grey – each with 50g of protein in every mug.
The Gym Kitchen Founder Segun Akinwoleola, said: “Who doesn’t love a good old English cuppa? At The Gym Kitchen we’re all about taking on new categories and we’re tea addicts, so this is our most exciting launch to date!
“We’ve taken a beloved British ritual and made it better, stronger and protein-packed for the ultimate power brew. As a challenger brand, we’re not afraid to take on the big brands and our new High Protein Tea is set to get kettles boiling across the UK.”
Yorkshire pudding cereal
The Real Yorkshire Pudding Co was eager to bring its own British spin to the breakfast table this year, announcing Yorkshire Pudding Cereal this April Fools.
The ‘limited edition’ product promised consumers a ‘proper British breakfast’ that was suitable for vegetarians and low in saturated fat and sugar.
CreativeRace, the creator of the post on behalf of The Real Yorkshire Pudding Co, said sharing a fun post organically not only encouraged laughs, but also provided positive engagement. Some consumers even demanded the product to be real.
“It’s proof that a believable creative idea that appeals to your audience can drive simple results,” the agency wrote on LinkedIn.