The new Baileys Mint Chocolate Easter Egg joins the range for 2025, comprised of a mint chocolate shell with crispy pieces and a hint of Irish Cream
Embossed with the Baileys logo on its shell, each egg comes with Baileys Chocolate Mint Truffles – a crisp chocolate shell with a mint chocolate truffle filling and a hint of Irish Cream. The eggs are available from selected retailers with a RRP of £12.
Plastic-free
Baileys Chocolate Easter eggs are packaged without plastic fitments and are Rainforest Alliance certified.
Ethan Duffey, brand manager for Baileys Chocolate said: “We recognise the consumer shift towards seeking affordable luxuries, particularly during these holiday periods and are delighted to be able to produce innovative products in line with this demand.
“Furthermore, we understand that these occasions also provide retailers with the opportunity to increase their sales and the inherent trust customers have in the iconic Baileys brand, is a brilliant way to encourage shopper trade ups during this period.”
Sales increase
Baileys Chocolate sales grew 56.3% compared to last year in the 12 week lead up to Easter 2024 (according to Nielsen) making it the fastest growing Easter egg brand in the UK.
Due to last year’s success, Baileys Chocolate is also bringing back seasonal favourites for Easter 2025, aiming to help retailers capitalise on the peak confectionery sales season.
Consumers can shop the Baileys Chocolate Original Easter Egg at selected retailers, including Sainsbury’s, Morrisons Aldi and Ocado, RRP £12. Also available this year is the Baileys Salted Caramel Easter Egg, available from Ocado and Morrisons, RRP £12.
Meanwhile, higher cocoa prices are said to be moving chocolate makers’ attentions to alternatives, including lab grown cocoa.
