The deal, which was first announced in September 2024, saw William Grant & Sons agree to purchase The Famous Grouse and Naked Malt Scotch Whisky brands for an undisclosed free from The 1887 Company, which is a subsidiary of spirits wholesaler Edrington.
After looking over the details, the CMA launched an investigation into the deal on 29 January aimed at determining whether the transaction would result in a substantial lessening of competition within the UK whisky market.
However, after inviting comments from interested parties the regulator has decided not to pursue its probe any further, well ahead of its 27 March 2025 Phase 1 decision deadline.
Full details of the CMA’s decision will be published shortly.
‘Important moment’
In response to the news, William Grant & Sons – which owns a range of whisky, rum and gin brands – expressed its delight with the CMA’s decision.
“This is an important moment for William Grant & Sons,” said chief executive Søren Hagh.
“The acquisition of The Famous Grouse, when completed, will further demonstrate our significant commitment to building category momentum in Scotch Whisky in the UK and in our markets globally.”
Completion of the acquisition remains subject to customary regulatory approval in certain other countries, with William Grant & Sons committing to continue working constructively with the relevant authorities.
Speaking when the deal was announced last year, Edrington CEO Scott McCroskie said: “We consider this the right moment for Edrington to exit the blended Scotch category and focus on our core portfolio of ultra-premium spirit brands.
“The Famous Grouse is a well-loved brand that has consistently performed in its category during the time it has been part of Edrington, and Naked Malt has grown its reputation. I am confident that these brands are well-positioned to continue to succeed as part of the William Grant & Sons portfolio.”
Edrington’s portfolio includes brands such as The Macallan, Highland Park and The Glenrothes.
