Available from April, Radnor Splash will be available in 12x500ml sports cap formats for wholesalers and convenience stores in the new 85p PMP bottle. Flavours include Lemon & Lime, Strawberry and Apple & Raspberry.
Commenting on the launch, Radnor Hills managing director Simon Knight said noted the influence the cost-of-living crisis has had on consumer purchases. He also observed how soft drinks had dominated when it came to pulling in shoppers at symbol and independent stores, driving a third of all foot traffic (Lumina Intelligence Retailer Attitude and Behaviours Study).
‘Great margins’
“It’s the first time we’ve launched a PMP and we’re excited to see how it performs in the convenience sector offering great margins for wholesalers and independent retailers,” said Knight.
“As a trusted, high-quality and great tasting flavoured water brand, it gives us a big point of difference and it allows our customers, who are looking for value, taste and healthy soft drinks, to easily see the price and the great value that Radnor Splash offers.
“Our flavoured water sells very well in the wholesale and convenience channels, so PMP felt like the obvious next step for us.”
Record growth
Radnor Splash is seeing record growth at +41% year on year value growth and +31% unit growth (Source: NielsenIQ, Radnor Splash, GB_Grocery Mults 2024v2023)
The past year has seen Radnor Hills announce a string of senior appointments. Simon Knight took the mantle of CEO in June last year, while AG Barr commercial director Jonathan Kemp joined Radnor Hills’ board of directors in January 2025.
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