The first launch sees Ella’s Kitchen expand its ‘Perfect Puds’ range with the addition of a ‘Dairy-Free Peach + Banana Crumble’ flavour.
Developed in response to consumer feedback calling for more products that are suitable for children aged seven months and above with dairy allergies and intolerances, the NPD provides a “better-for-you pudding option without compromising on taste”.
The new flavour launches in Boots, Ocado and Sainsbury’s this month, and will join existing flavours in the range including ‘Apple + Cinnamon Crumble’, ‘Strawberry + Blackcurrant Summer Pudding’, ‘Banana + Vanilla Bread Pudding’ and ‘Mango + Raspberry Rice Pudding’.
The second launch is a new range of dairy-free, fruit and oat snacks called ‘Oaty Smooshy’.
Suitable for children aged 12 months and above, Oaty Smooshy pouches come in two flavours, ‘Berry’ and ‘Peach + Banana’, and go on sale in multipacks via Boots, Ocado and Sainsbury’s this month, before launching with other retailers in April.
Each pouch is made with real fruit and oats, while every serving provides a source of fibre and counts as one of a child’s five-a-day.
Commenting on the expansion of the Perfect Puds range, Ella’s Kitchen managing director Tim Collins said: “We know there’s a limited dairy-free offering in the baby aisle, especially when it comes to puddings, and we want to make sure that every little one has access to great-tasting, better-for-you products that help them explore new tastes and textures, no matter their dietary restrictions or choices.
“Our new Dairy-Free Peach + Banana Crumble brings together much-loved traditional flavours with a smooth, creamy texture, all while being non-HFSS and carefully designed for tiny tummies.”
Touching on the launch of the Oaty Smooshy multipacks, Collins added: “Oaty Smooshies bring together the goodness of oats and fruit to create ‘tummy top ups!’, a more filling snack for little ones.
“In contrast to many popular snacks found outside the baby food aisle – which are often high in fat, salt, and sugar – our new range offers a nourishing alternative designed specifically for growing little ones. Parents and carers are always looking for healthier options that satisfy their little one’s appetite, and Oaty Smooshies have been designed with that in mind, with one of their 5-a-day, and plenty of fibre to keep little tummies topped up.”
