George Adams fell into administration earlier this year, resulting in its manufacturing unit in Spalding, Lincolnshire, being closed.
However, Finedale has now acquired the brand’s intellectual property, trademarks and recipes, and will start manufacturing George Adams’ range of products from its premises in Bunwell, Norfolk, in the coming weeks.
George Adams joins Finedale’s existing portfolio of brands, which includes Frank Dale Foodservice and Deli Santé.
Founded in 1910, George Adams started life as a butcher’s shop in Spalding selling meats and pork pies, before expanding into a larger manufacturing facility in the 1950s focused on the production of pies, sausages and cooked meats.
The firm also established the ‘Ready 2 Eat’ pastry brand, which sold chilled and frozen products via the retail and foodservice channels.
“The George Adams 1910 brand has a wealth of history behind it and we are pleased to be opening the next chapter and giving it a bright future,” said managing director of Finedale Foods Edward Miles.
“The heritage brand is renowned for its artisan pies, sausage rolls and Scotch egg products, supplying retail and food service customers across the UK.
“This fits perfectly with our existing brands and widens our production capabilities at our manufacturing unit in Norfolk.
“We are looking forward to bringing the brand alive once more and building on the legacy that has been created over the past 113 years.”
Miles added: “George Adams has been creating delicious food since 1910. We feel proud to be carrying on the tradition here at Finedale Foods and look forward to working in partnership with our customers to supply these quality products to the foodservice and retail markets once again.”
In related news, poultry producer Avara Foods has announced a £49.4m loss for the 12-month period up to May 2024.
The manufacturer has undergone a major restructuring programme during that period, but also saw revenue fall.
