Boasting nearly 15 years of experience within the tech industry, Baveja has held senior positions with the likes of Just Eat Takeaway.com, online ticketing platform Viagogo and – most recently – Checkatrade.com.
Throughout his career, he has played an ‘instrumental’ role in expanding international operations in 25 markets, including regions like the US, Japan and Brazil. It’s this expertise in scaling global technology platforms that Too Good To Go hoped to leverage.
Future growth
Commenting on his appointment, Baveja said: “I am thrilled to be joining Too Good To Go, and look forward to helping the business grow in such exciting markets.
“It’s certainly been an exciting few months, with the launch of Too Good To Go Parcels in the UK, helping brands like Tony’s Chocolonely and Kraft Heinz avoid food waste while offering unique products to our users.
“Additionally, our Look-Smell-Taste initiative in Ireland has gained support from iconic brands such as Guinness Food Products and Kellogg’s. I’m thrilled about what we’ve accomplished so far and look forward to more success ahead.”
Reducing food waste
In November last year, Too Good To Go rolled out a new service for UK FMCG brands and manufacturers looking to reduce their food waste and maximise on recouped profits.
Food firms can now sell commodities to the food waste reduction business via a new retail channel that reduces the logistical burden on handling surplus food.
Now based in London working from Too Good To Go’s new Shoreditch office, Baveja’s leadership will be pivotal as the company continues to strengthen its commitment to fighting food waste.
Meanwhile, the UK Government has announced a new funding pot to help charities collect food waste from farms.
This new food waste scheme, which continues a pledge by former Prime Minister Rishi Sunak, will offer grants starting from £20k to the not-for-profit food redistribution sector in England.
