British Egg Industry Council appoints new CEO

Nick Allen BEIC
Nick Allen is the new CEO of the BEIC (British Egg Industry Council)

Nick Allen has been appointed chief executive of the British Egg Industry Council (BEIC), effective 7 April 2025.

He is to replace current CEO Mark Williams, who steps down from the role after 25 years. Williams will resume his role as chairman when Allen takes up the post.

Commenting on Allen’s appointment, Mark Williams said: ““We are delighted that Nick is coming on board at the BEIC. His extensive background and strategic vision will be invaluable as we continue to represent the best interests of our members and ensure the British Lion Code remains the envy of egg producers around the world. We are confident that under his leadership, the British Egg Industry Council will go from strength to strength.”

Prior experience

Prior to joining the BEIC, Allen was CEO of Berry Gardens, previously serving as finance and operations director and finance director before that. He spent more than 10 years with the berry growing business.

Allen led the sale of Berry Gardens to Driscoll’s in October 2022 and subsequently managed the integration process as UK general manager.

He boasts a proven track record in strategic planning, highly developed leadership skills and expertise and knowledge in advocating for and engaging stakeholders in the farming and commercial sectors.

Industry commitment

Allen added: “I’m very excited to take on this new role. It is clear to me that the industry is committed to its world-leading farm assurance scheme. I hope that my passion for UK food and farming together with my expertise in the sector can bring a new perspective and futureproof British Lion eggs for the industry and its customers.”

In other appointment news, food surplus redistribution firm Too Good To Go has appointed Sid Baveja as its new vice president of operations for Central Europe, the UK and Ireland.

Boasting nearly 15 years of experience within the tech industry, Baveja has held senior positions with the likes of Just Eat Takeaway.com, online ticketing platform Viagogo and – most recently – Checkatrade.com.