Servicing both the on and off trade, Hungary will see Wrexham Lager, Wrexham Export and Wrexham Pilsner hit the market in the 440ml can, 330ml bottle and 5 litre keg formats.
CEO James Wright said: “Expanding into Hungary marks an exciting new chapter for Wrexham Lager Beer Co as we continue to grow our presence throughout Europe.
“We believe our authentic beer, steeped in over 100 years of history, will not only appeal to Hungarian beer lovers, but also introduce them to a new dimension of flavour forged by our commitment to proper lagering.
Year of growth
“2025 is set to be another year of significant growth for Wrexham Lager Beer Co and we look forward to seeing how our product lands in Hungary.”
Wrexham’s expansion into Europe comes less than three months after the brewer launched into the US for the first time, with four-can multipacks of its signature lager now available in 276 Total Wine & More stores across 29 states.
Last year also saw Wrexham Lager launched into retailers across Australia, Japan, Norway and Sweden, while it is set to expand into Canada during the first quarter of 2025.
Historic lager
Co-owned by Rob McElhenney and Ryan Reynolds – alongside the Roberts family from Wrexham who took over the running of the brewery in 2011 – Wrexham Lager Beer Co has been producing beer using the same recipe its founders used more than 140 years ago and is reportedly the oldest lager brand in the UK.
Meanwhile, UK microwave rice firm Veetee Foods has expanded its reach into the US, with plans to build a $36m (£26.9m) production facility in Johnston County, North Carolina (NC).
The Selma site will play a crucial role in producing Veetee’s rice products as well as a range of its new convenience meal lines under the HungryHeads brand. The factory will create 200 jobs with an annual compensation of $60,000 (£44,878).
