The deal was first announced in September 2024, with William Grant & Sons agreeing to purchase The Famous Grouse and Naked Malt Scotch Whisky brands for an undisclosed free from The 1887 Company, which is a subsidiary of spirits wholesaler Edrington.
After looking over the deal, the Competition and Markets Authority (CMA) confirmed that it was triggering an investigation on 29 January.
The probe will aim to determine whether the transaction will result in a substantial lessening of competition within the UK whisky market.
Interested parties have been invited to comment, with the deadline for submission set as 12 February.
The CMA has also set a 27 March deadline for its phase 1 decision. Should it have serious concerns about the impact of the merger on competition, the investigation will be referred to phase 2.
‘Well-loved brand’
Speaking when the deal was first announced, Edrington CEO Scott McCroskie, said that the sale was part of a wider decision by the business to focus on its core strengths within the “ultra-premium” spirits category.
“We consider this the right moment for Edrington to exit the blended Scotch category and focus on our core portfolio of ultra-premium spirit brands,” McCroskie explained.
“The Famous Grouse is a well-loved brand that has consistently performed in its category during the time it has been part of Edrington, and Naked Malt has grown its reputation. I am confident that these brands are well-positioned to continue to succeed as part of the William Grant & Sons portfolio.”
Edrington’s portfolio includes brands such as The Macallan, Highland Park and The Glenrothes.
Meanwhile, a spokesperson for William Grant & Sons – which owns a range of whisky, rum and gin brands – hailed The Famous Grouse for its heritage.
“Having been around for over 125 years, The Famous Grouse has a rich history and would be a significant addition to our portfolio,” the spokesperson said.
“The brand has potential for innovation and international growth in a number of markets, and we’re excited about what the future holds.”
