As of reporting, investment into the drinks firm is more than double its £500,000 goal, based on more than 1,000 investors. The £1.4 million raised also includes £341,400 from a previous funding round.
In a post shared on Crowdcube, Impossibrew founder Mark Wong said: “We’ve blown past our initial funding target in under 35 mins and are now fast approaching our maximum cap - we’re beyond grateful for the incredible support!
“The extra capital won’t change our core roadmap; it simply speeds everything up. In short, overfunding amplifies every plan we already had in motion. As an example, we will be able to accelerate and fast-track some large growth and expansion projects by at least a year.”
Expanding the business
Impossibrew said it would use the funding to accelerate retail channel expansion and scale production to meet growing demand.
This included bigger, bolder moves on social media and more strategic partnerships, plus opening up the ability to buy key ingredients in bulk, negotiate better supplier terms, and streamline production.
Impossibrew would also bring its novel ‘Social Blend’ – a proprietary mixture of L-theanine, ashwagandha and various other active ingredients used as an alternative to alcohol – to new formats.
Dragon’s Den
Born from a desire to recreate the social buzz of alcohol without the downsides of hangovers and headaches, the UK was introduced to Impossibrew in 2021 when founder Mark Wong appeared on the BBC Television programme Dragon’s Den seeking investment.
While unsuccessful in winning any of the dragons over, the company soon found success in it’s first crowdfund and attracted more than 700 investors. Now, the company posted revenues of £2.37 million in 2024, with compound annual growth rate of 308% between 2021 and 2024.
Meanwhile, direct-to-consumer infant and toddler nutrition firm Mamamade secured £1.5 million of investment through crowdfunding platform Seedrs. In this exclusive podcast, founder Sophie Baron spoke to Food Manufacture about the funding round.
