Sanpellegrino unveils ‘Zero Added Sugar’ range
Premium Italian sparkling drinks brand Sanpellegrino has launched a new ‘Zero Added Sugar’ range in the UK.
Each 330ml can is made with real Italian fruit juice, while they contain 0g of added sugar and less than 22 calories.
The range comes in two flavours – Limonata (lemon) and a brand-new Pesca & Clementina (peach and clementine) – and the cans feature Sanpellegrino’s new branding.
Six-can multipacks retail at £4.50 and are available now in Tesco stores across the UK, with launches into other retailers set to take place this spring.
“At Sanpellegrino we pride ourselves in crafting our Italian Sparkling Drinks using high quality juice from fruits grown in Southern Italy and the Mediterranean, offering consumers an authentic Italian drinking experience,” said Alan Dabner, senior brand manager at Sanpellegrino, which is owned by Nestlé.
“We know that many more Brits are seeking alternative drinking options, especially as we move into the new year, and we are therefore extremely excited to offer new delicious, 0g added sugar citrus drinks with Sanpellegrino Zero Added Sugar.”
Swizzels launches limited-edition Valentine’s treat
British confectionery manufacturer Swizzels has created a limited-edition product in time for Valentine’s Day, combining Squashies and Love Hearts into one treat.
Offering a fresh twist on two popular classics, the Squashies Love Hearts combine Squashies’ signature soft texture with the messages of Love Hearts.
Available in 120g bags and sold in cases of 12, each foam sweet is embossed with a message or emoji.
Retailing at £1.15 per pack, the new product retains the colours and flavours of traditional Love Hearts, including pineapple, lime, blackcurrant, lemon, cherry and orange.
Clare Newton, trade marketing manager at Swizzels, commented: “Squashies Love Hearts bring something new to retailers’ offering, appealing to shoppers looking for unique yet familiar treats for themselves or as a special gift to someone else.
“Our Valentine’s range is all about sharing the love, regardless of relationship status - whether it’s romantic love, familial love or friendship and we hope the new Squashies Love Hearts will help to do just that.”
Kellogg’s introduces caramel Coco Pops Chocos
Kellogg’s has added a new caramel flavour to its Coco Pops Chocos range.
Coco Pops Chocos were first launched in 2023 and are comprised of curved, crunchy cocoa shells.
The new caramel variety is non-HFSS and high in fibre, while it features a balanced blend of roasted cocoa and creamy caramel.
The rollout of the new variety in major UK retailers has already started and will continue throughout January, with each 420g box priced at £3.29.
“We’re excited to be expanding our kids’ cereal line-up with this delicious Coco Pops Chocos addition,” said Lejla Damon, kids brand manager at Kellogg’s UK and Ireland.
“It’s high in fibre, a delicious blend of chocolatey caramel flavour, and wonderfully crunchy. One for the whole family to enjoy!”
Manomasa launches Popped Corn Chips
Tortilla chips brand Manomasa has unveiled its latest innovation – Popped Corn Chips.
Now available at Waitrose and set to launch elsewhere soon, the new line of popped chips is gluten-free, suitable for vegetarians and 80 calories per serving.
Available in two flavours – ‘Jalapeño Barbecue’ and ‘Sour Cream & Spring Onion’ – each 140g bag retails at £2.20.
Manomasa, which is owned by Valeo Foods UK, also produces traditional corn tortilla chips in six different flavours.
Meanwhile, the launch coincides with the brand’s new partnership with the British Dance Sport Association (BDSA), the independent body for Latin American and ballroom dance in the UK.
“This is a dance industry first, partnering with a snacks brand to promote dance to the public,” Neil Harrison, CEO of the BDSA commented.
“Bringing together the vibrancy and intensity of Latin American dance with the wholesome flavours of Manomasa chips is the perfect match. Together with Valeo Foods, we are planning some fantastic sponsorship activations throughout the year to promote the health and wellbeing benefits of dance and get more people dancing.”
Westbridge Foods develops Kitchen Joy
Asian cuisine importer Westbridge Foods has launched a specialist Thai ready meal brand called Kitchen Joy.
The brand’s new range of six rice and noodle based frozen ready meals will land in more than 580 Tesco stores this month, and features Thai classics, such as chicken panang, tom yum and green curry along with fusion dishes including spicy sesame chicken noodles.
Retailing at £2.75, or £2 with the Tesco Clubcard until 17 February, each ready meal can be prepared in eight minutes and has been manufactured in Thailand by Westbridge’s parent company CP Foods.
The launch of Kitchen Joy is also supported by a £1.5m brand investment from Westbridge Foods.
“Thai is one of the UK’s favourite takeaways, but to date, it has been hugely underrepresented in ready meals, and we are proud to be bringing Thai-made options to the market,” said Christa Bloom-Burrows, brand director at Westbridge Foods.
“Gen Z, in particular, craves more authentic, convenient, and affordable in-store options, and we believe that Kitchen Joy’s unique Thai heritage and iconic ‘takeout’ style packaging will bring this ‘Instant Ramen Generation’ to the frozen aisle. With exciting marketing plans in the works and a fantastic launch partner in Tesco, we’re on a mission to make Kitchen Joy the UK’s number one Thai brand in frozen.”
