Wrexham Lager secures nationwide listing with Australian retailer

The brewer has launched exclusively with the convenience store brand, which is part of the Endeavour Group.

Moving forward, Wrexham Lager will be sold in all 270 Dan Murphy’s locations across the country, in addition to being available online. The listing includes six packs and 24 packs of its 330ml bottles.

The long-term order agreements with Dan Murphy’s was secured through Hawkesbury Brewing Co and will be supported by a string of promotional campaigns in the coming weeks – including front of store displays and out of category space.

The move is the latest step on Wrexham Lager’s ambitious growth journey, after the brewer launched in Scandinavia earlier this year.​ ​It also underwent a major rebrand in March 2024.

“The team are incredibly proud to have launched in Australia,”​ said Wrexham Lager CEO James Wright.

“Securing a partnership with Australia’s largest alcohol retail and pub group is a huge achievement – ​this listing is highly coveted by all brands, so national distribution from launch is recognition of the belief they have in Wrexham Lager.​

“The Wrexham Lager Beer Co is built on 140 years of heritage and history and in the early 1900s, it was exported across the world. Real provenance can be traced back to the first Wrexham Lager in Australia, India and Africa. It’s fantastic we can be bringing this back over a century later.​

“The Wrexham Lager Beer Co’s presence in Australia marks an important step for the business and we’re only just getting started on our international expansion journey.”​

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