Lupa Foods announces senior appointment

By William Dodds

- Last updated on GMT

Dyson spent nearly seven years with Belazu Ingredient Company. Credit: Lupa Foods
Dyson spent nearly seven years with Belazu Ingredient Company. Credit: Lupa Foods

Related tags appointments

Importer and distributor Lupa Foods has announced the appointment of its new sales director.

Rory Dyson joined Lupa Foods this month and will be tasked with spearheading the business’ growth strategies moving forward as both sales director and a member of the firm's board.

Arriving from Belazu Ingredient Company where he spent nearly seven years, including two years as head of sales, Dyson brings a wealth of experience in the food sector, which is complemented by his passion for food as a chef.

Throughout his time at Belazu, he played a key role in allowing the firm to expand its market share and enhance its presence in the food manufacturing and foodservice sectors.

In his new role, Dyson will oversee the development and execution of sales strategies, as well as fostering strong relationships with key stakeholders and enhancing customer engagement across the food industry.

“I am thrilled to join the Lupa Foods team and contribute to its distinguished legacy of quality, excellence, and customer service,” ​Dyson said.

“I look forward to working closely with the team to drive our strategic objectives and deliver value to our partners and customers.”

With a history that stretches back 120 years, Lupa Foods has seen its turnover double to over £40m since it rebranded following the merger between Donatantonio and Compleat Food Network in 2018.

Today, it possesses a global and domestic sourcing footprint, importing and distributing more than 600 bespoke and commodity products, combined with services that include NPD, technical, procurement, logistics and business.

Commenting on the arrival of Dyson, Lupa Foods CEO Manish Mandavia added: “Rory’s visionary leadership and profound understanding of the food industry dynamics make him an ideal fit for steering our sales strategies. His appointment is pivotal as we continue to navigate through the evolving market landscapes and aim to capitalize on emerging opportunities.”

In other news, Molson Coors Beverage Company has announced plans to invest more than £100m in its UK business over the next five years.

Related topics People & Skills

Related news

Show more

Follow us

Featured Jobs

View more


Food Manufacture Podcast

Listen to the Food Manufacture podcast