Round up

The latest NPD launches in food and drink manufacturing

By William Dodds

- Last updated on GMT

Recent product launches include corn multipacks and plant-based chicken shawarma pieces. Credit: LOVE CORN / THIS
Recent product launches include corn multipacks and plant-based chicken shawarma pieces. Credit: LOVE CORN / THIS

Related tags Innovation

Food Manufacture rounds up the latest new product development (NPD) launches from across the industry.

LOVE CORN unveils new multipacks

Snacking brand LOVE CORN has announced the launch of new multipacks that feature its signature sea salt flavoured crunchy corn bites in mini pack sizes.

LOVE CORN bites are made with whole corn kernels that are right off the cob and just three simple ingredients.

Each mini pack holds less than 90 calories and is high in fibre, low in sugar, vegan and free of gluten.

Multipack boxes contain five 20g snack packs and are now available at Sainsbury’s and Ocado with an RRP of £3.25.

Commenting on the launch, LOVE CORN co-founder Jamie McCloskey said: “Over the years we have had positive feedback that LOVE CORN is a great solution for the family who want to give their kids a delicious, healthier alternative to Crisps and an allergen free solution over nuts.”

THIS ready to launch latest plant-based product

Plant-based food company THIS has revealed its new chicken shawarma pieces, which will be available in Asda stores across the UK from 8 April.

The product will also hit the shelves in Waitrose from 1 May and Co-op on 6 May.

Designed for inclusion in wraps or salads, the chicken shawarma pieces have been developed from the original THIS plant-based chicken recipe and are primarily made of soya, fava bean protein and a blend of spices including smoked paprika and cayenne pepper.

High in protein and a source of fibre, the chicken shawarma pieces will go on sale in 170g packs at an RRP of £3.30. They are also available in the Netherlands with supermarket chain Albert Heijn.

Meanwhile, THIS chief executive Mark Cuddigan said that he is confident the product will prove a “customer favourite”.

Shaken Udder reveals protein milkshake range

Drinks manufacturer Shaken Udder is set to launch a new range of protein milkshakes.

The shakes contain 20g of protein, are available in chocolate and strawberry flavours and launch in Sainsbury’s from 10 April.

Each milkshake is made with “high-quality”​ ingredients such as Belgian chocolate and real strawberries, contains no artificial colours, flavours or sweeteners and is sold at ambient temperature.

A recent Waitrose study found that a third of people look for foods which are high in protein and 12% of people have changed their diet over the past year to consume more protein.

Commenting on the upcoming launch, the firm’s co-founder Andrew Howie said: “We identified a clear need for a mainstream protein brand within the milkshake category that still delivers exceptional taste. Our target shoppers aren’t focused on functional gains but they are seeking a nutritious treat with a boost of protein.”

Mrs Crimble’s to offer double chocolate macaroons

Gluten free bakery brand Mrs Crimble’s is ready to launch its new double choc macaroons.

Mrs Crimble’s is hoping to build on the success of its ever-expanding big macaroons range and hopes that the double choc flavour will complement its existing offerings.

The double choc macaroons feature dough made with Belgian chocolate, a chocolate flavoured coating, a coconut macaroon base and a fudge-brownie adjacent taste and texture.

The macaroons will make their debut in Asda stores from 8 April with an RRP of £1.80 and a promotion price of £1.40.

Adele Ward, Mrs Crimble’s marketing director at Ecotone UK, commented: “We’re continually looking at fun and exciting ways that we can extend the range to take our taste credentials even further.

“With the new double choc macaroons, we wanted to create an indulgent chocolate cake built on the delicious coconut taste and texture that our macaroons are known for.”

Planted launches new vegan chicken tikkas skewers

Vegan food manufacturer Planted’s new chicken tikka skewers are now exclusively available in selected Tesco stores across the UK with an RRP of £4.

The chicken tikka skewers are coated in a marinade and infused with hints of cinnamon, coriander, cumin, and curry leaf.

The plant-based products can be cooked in five minutes under the grill or in a pan, while they are high in protein and a good source of fibre.

Compared to an animal-based equivalent, Planted claims that its skewers produce 77% less CO2 emissions and require 85% less water to make.

Fairfields Farm to expand range with prawn cocktail crisps

Crisp producer Fairfields Farm has announced the upcoming launch of its new prawn cocktail flavour.

In 2022, Fairfields Farm made the decision to make its entire range 100% vegan-friendly and this new flavour is no exception, with the brand incorporating a combination of seasonings and spices, including tangy vinegar and sweet tomato, to replicate the classic prawn cocktail flavour.

Like its entire range, the flavour will be made using the Fairfields Farm’s homegrown crisping potatoes which are hand-cooked in-house using renewable energy.

The new flavour is set to be sold in 40g and 150g packs and will be available from wholesalers, Selfridges and on the brand’s website from May.

Robert Strathern, co-founder of Fairfields Farm, said: “Consumers are craving the flavours of yesteryear so we decided that now was the ideal time to launch another much-loved classic. Conforming to our promise of meat and dairy-free crisps, the recipe development team has really pulled it out of the bag.”

Juno Bamboo Water adds to range with passion fruit drink

Drinks manufacturer Juno Bamboo Water has added a passion fruit variety to its current range.

The new passion fruit bamboo water balances the sweetness of passion fruit with the essence of bamboo, resulting in a uniquely refreshing drink.

Juno Bamboo Water is packed with natural antioxidants and vitamins, while each can is low in sugar and made in the UK.

The new flavour is available now from the brand’s website at an RRP of £12.90 for six cans.

“By choosing Juno Bamboo Water, you can enjoy a delicious drink that supports sustainable practices and conservation efforts,”​ spokesperson said.

“Widely available, bamboo is the fastest-growing plant on Earth and regrows from its roots once harvested. This plant requires no insecticide, no pesticide, and very little water to thrive.”

In other news, seven protestors have been arrested at Cranswick meat processing facility in Norfolk.

Related topics NPD Ambient foods Drinks Plant-Based

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