Aldi launches own-brand paper wine bottles with Frugalpac in UK first

By William Dodds

- Last updated on GMT

The bottles will be available in Aldi stores from 18 March. Credit: Frugalpac
The bottles will be available in Aldi stores from 18 March. Credit: Frugalpac

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Aldi is launching the UK’s first supermarket own-brand wine packaged in paper bottles.

The bottles, which are manufactured by sustainable packaging firm Frugalpac, will be rolled out in stores from 18 March to coincide with Global Recycling Day.

Made from 94% recycled paperboard, the Frugal Bottles will be used to package the Cambalala South African Shiraz and Sauvignon Blanc. Each 75cl bottle will go on sale at £7.99.

The bottles are lined with a food-grade pouch to contain the wine, while the cardboard is fully recyclable and five times lighter than a standard glass bottle. By switching to Frugal Bottles in its stores across the UK, Aldi will generate a carbon footprint reduction that is equivalent to driving around the planet more than five times.

Commenting on the decision to adopt Frugalpac’s paper bottles across its own-brand wine range, Aldi UK managing director of buying Julie Ashfield said: “Shoppers are striving to become more sustainable in their everyday lives, looking for small ways to make a big difference for our planet.

Our buying teams are continuously thinking of how we can evolve our ranges to offer greater value and greener choices. We are proud to be the first supermarket to launch an own-brand paper bottle, helping to drive sustainable change​.”

Based in Ipswich, Frugalpac’s cardboard bottles are used by 35 different drinks producers from around the world to package 128 different SKUs of wines, spirits and olive oils. Frugal Bottles are sold in 25 countries including Australia, Japan, North America, Canada, the UK, across Europe, Scandinavia and South Africa, while the firm has now sold three of its packaging machines​.

Malcolm Waugh, CEO of Frugalpac, added: “We’re thrilled to be partnering with Aldi on this landmark new line. Our ambition has always been to allow more people the opportunity to enjoy our paper Frugal Bottles, giving them greener choices. Launching in a major UK supermarket means more shoppers can now drink responsibly and sustainably and we are so pleased to be part of that journey​.”

In other news, Morrisons has reported pre-tax losses of £1.1bn for the 52 weeks up to 29 October 2023.

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