New product development

The latest food and drink product launches

By Gwen Ridler

- Last updated on GMT

We cover some of the latest food and drink product launches, from flavoured Brazil nuts to organic oat milk
We cover some of the latest food and drink product launches, from flavoured Brazil nuts to organic oat milk

Related tags Npd

From the ‘world’s first’ flavoured Brazil nut snack to an organic option for oat milk drinkers, Food Manufacture explores a host of new food and drink NPD in this round-up of new product launches.

World first’ for Brazil nut snacks

X3 packs amazon background
Totaly Nuts!

Totally Nuts! Has partnered with wholesaler CLF Distribution to brings its range of flavoured Brazilian nuts to the UK.

The Truly Nuts! Brazil nut range offers twelve varieties – including hot chilli, chocolate covered, smoked flavour. It describes the product as the ‘world’s first’ flavoured Brazil nut.

Gareth Lloyd, chief executive and co-founder of Truly Nuts! Said: "We are thrilled to join forces with CLF Distribution, a company that shares our values, commitment to sustainability, and drive for healthier snacking options. This partnership allows us to tap into CLF’s established distribution channels and extend the availability of our products to more retailers.”

Truly Nuts! is now available in the UK and US, with plans to launch into Singapore, South Korea, Australia, and the rest of Europe this year.

Mark Sharp, ecommerce marketing manager at CLF, added: “We are thrilled to partner with the wild new brand Truly Nuts!. Truly Nuts! shares our commitment to ethics, sustainability, and offering consumers fresh, high-quality, healthy foods.

“Their range of flavoured Brazil, almond and mixed nuts meets shifting consumer demands towards more health-conscious products and offers our retail partners a product which provides a point of difference.”

Oatly goes organic

Oat drink brand Oatly has launched a new organic variant of its popular Barista brand milk-alternative product.

organic barista
Oatly Barista Organic

Oatly Barista Organic is made with organic oats, water, organic rapeseed oil, a pinch of sea salt and potassium carbonate to create what its creators describe as its ‘silky texture’.

The product has been designed to answer growing demand for an organic option by both consumers and exclusively organic coffee house establishments.

Commenting on the launch, Oatly general manager Bryan Carroll said: “Since launching Oatly’s iconic Barista Edition, we’ve received strong interest from Baristas, partners and customers alike to expand the range and offer an organic option.

“In close collaboration with top skilled Baristas, we’ve worked tirelessly to develop a product that meets those needs and doesn’t compromise Oatly’s high standards when it comes to taste, performance and sustainability.”

Classic campfire treats from Kellogg’s

Pop Tarts S'mores
Pop Tart S'mores

Kellogg’s has announced the addition of a new flavour to its Pop Tarts range of breakfast snacks inspired by an iconic American campfire treat.

S’mores Choco and Marshmallow brings over the third most popular Pop Tart flavour from the US and comes off the successful launch of Pop Tarts Hot Fudge Sundae in 2022.

Combing the classic Pop Tart pocket with a gooey chocolate and marshmallow centre, the new flavour is now available in Asda, Morrisons and Sainsbury’s store nationwide.

Sam Harper, Kellogg’s UKI snacks activation brand lead, said: “After seeing the continued success of Hot Fudge Sundae Pop Tarts, we’re delighted to be adding a new flavour to the range. We can’t wait to hear what Pop Tarts fans make of the new variant.”

Carte D’or launches mini pots

Premium ice cream brand Carte D’or has expanded its portfolio with the launch of a new mini pots range, as well as expanding its Deluxe range with two new flavours.

Cart D'ore Deluxe Tiramisu

The new mini pots range hopes to tap into the growing evening snacking segment, which has seen 33% growth since 2019. These smaller 200ml pots are available in three flavours – Carte D’Or Mini Indulgence Vanilla Caramel Pecan, Carte D’Or Mini Indulgence Eton Mess and Carte D’Or Mini Indulgence Chocolate Cookie.

Hannah Faulkner, desserts brand manager at Unilever, said: “We are thrilled to bring mini pot indulgence to consumers with our 200ml tubs, responding to the sofa snacking trend and offering consumers even more opportunities to enjoy our delicious ice cream.”

Carte D’or are also supporting its existing range of ice cream tubs with the launch of two new flavours in its premium Deluxe range, Carte D’Or Tiramisu and Carte D’Or New York Cheesecake.

“The launch of two new iconic dessert flavours, Tiramisu and Cheesecake, builds on the success of Carte D’Or Baileys at Christmas, which was the number two Winter NPD,”​ Faulkner added.

“We are adding more luxury to the range by bringing together the number one premium ice cream brand with two indulgent desserts, guaranteed to attract dessert-lovers to the ice cream category.”

New look for Cacto

Cacto Prickly Pear Juice

Prickly pear drinks company Cacto has revealed a new look for the brand in tandem with the launch of a new ready to drink SKU.

The new RTD, California Dream, is a strawberry and watermelon flavoured drink made from 70% pureed prickly pear juice.

The launch follows recent funding from the University of West England that has been used to roll out Cacto’s rebrand, as well as launching four new products throughout 2024.

Sam Jukes, founder of Cacto, said: “I am incredibly excited to unveil California Dream and mark the beginning of a new era for Cacto. This launch is more than just a delicious addition to our product line – it represents a step forward in expanding our brand and our commitment to providing unique and health-conscious beverages.

“Not just for people but the planet too. With this launch, we’re not only introducing a refreshing drink but also showcasing the evolution of Cacto through our rebrand. Our aim is to make prickly pear juice a staple for all, and California Dream is a key part of that journey.”

Limited edition from Lily O’Brien’s

Chocolatier Lily O’Brien’s has unveiled a new desserts collection, available for a limited time only.

lillie obrien
Lily O'Brien's Spring Collection

The Spring Desserts Collection offers a premium look, feel and taste for key spring gifting moments such as Mother’s Day.

This new SKU serves as a greatest hits from Lily O’Brien’s signature Desserts Collection – including Hazelnut Torte, Raspberry Infusion, and Crème Brulée – alongside new additions Triple Chocolate Shot and Berry Eton Mess.

Marketing Director for Lily O’Brien’s, Karen Crawford, said: “Our previous limited-edition SKUs have surpassed expectations, supporting our brand and category share growth. Shoppers are looking for affordable, premium gifts which make a statement for different occasions. By tailoring our innovation to these moments, we can create a vibrant fixture which entices shoppers.”

Water Almighty launches to market

water almighty still
Water Almighty Still

The founder of anti-plastic campaigning soda brand GUNNA Drinks has announced the launch of the ‘first’ aluminium bottled, functional water in the UK.

Water Almighty is the first new product to come out of The Sustainable Bottling Co, a new aluminium bottling factory launched by Melvin Jay last month.

The brand will launch with one still and one sparkling water, both with seven added minerals and electrolytes, tapping into consumer demand for functional food and drink. Water Almighty claims to contain 20% of a person’s daily requirement for seven essential minerals.

Founder Melvin Jay commented: “We’re thrilled to be launching Water Almighty to market. Alongside launching our own bespoke aluminium bottling facility, The Sustainable Bottling Co., the launch of Water Almighty feels like the next natural step in the exciting trajectory we’re on as a business to stand up to ‘big soda’ and banish single-use-plastic.

We’re particular excited about the brand as it ticks so many boxes for what both retailers and consumers are looking for. Water Almighty has brilliant environmental credentials, which when paired with its wellness proposition thanks to added minerals and electrolytes, meets two of the biggest shopper demands in market right now.”

Kikkoman rolls out mythology inspired bottle

Soy sauce brand Kikkoman is embracing its eastern routes with the launch of a limited-edition Japanese mythology inspired bottle design.

Limited-edition Kikkoman bottle

Limited to 400,000 units, the bottle’s design features plum blossoms – a symbol of good fortune – and a little bird called ‘mejiro’, important in pollenating plum trees in Japan.

Bing-yu Lee, general manager ay Kikkoman UK, said: “We’re delighted to be rolling out a new Kikkoman Soy Sauce bottle design.  Scenes around harmony with our environment is symbolic of how Kikkoman works hand-in hand with other countries to produce our sustainably made and naturally brewed soy sauce.   If the feedback from our past limited editions is anything to go by this new one will fly off the shelves.

“For the very first time, this special Limited Edition soy sauce is made with ingredients (soybeans, wheat, salt and water) sourced entirely from the EU. Like the original, it is naturally brewed for several months for a deep,

Related news

Show more

Follow us

Featured Jobs

View more


Food Manufacture Podcast

Listen to the Food Manufacture podcast