Applewood relaunches vegan cheeze with new recipe

By William Dodds

- Last updated on GMT

The new vegan cheeze will be available soon. Credit: Applewood
The new vegan cheeze will be available soon. Credit: Applewood

Related tags plant-based

Applewood is relaunching its vegan cheeze after formulating a new recipe.

Almost five years after the initial launch of Applewood Vegan in the Autumn of 2019, the manufacturer has adjusted its original recipe to improve the cheeze’s texture in a bid to better replicate the look and taste of dairy-based cheese.

Based on feedback collected by Applewood, consumers felt that its cheeze had the same meltability as dairy cheese, which the brand believes set its original product apart. In response, the team has continued to try and emulate that dairy cheese taste with its new recipe.

Blind taste tests conducted by Wirral Sensory Services found that the new Applewood recipe was well received with taste testers saying that it was "much more like real cheese”, “had a nicer texture​," and "was more like real cheese, nicer texture lovely smoky taste and could be enjoyed alone or with food​".

‘Can't wait to see new Applewood Vegan on shelves’

Applewood Vegan is available as blocks and slices at retailers including Asda, Sainsbury's, Tesco, Waitrose, Ocado and Morrisons. The cheeze is made in an allergen-free factory and is approved by The Vegan Society.

Commenting on the relaunch of Applewood’s plant-based cheeze, senior brand manager Ffion Davies said: "As we approach the fifth anniversary since the launch of Applewood Vegan, we decided it was time to take a look at the original recipe and see if we could tweak it a bit to make it even tastier and creamier than the original recipe.

"The blind taste tests proved that the new recipe was as well received as we had hoped it would be and we can't wait to see the new Applewood Vegan out on shelves of all of the major supermarkets across the UK; we are really looking forward to hearing what people think about the new recipe.

"Applewood Vegan as a brand has won 15 awards since it launched in 2019, and I am hopeful that this new recipe will help us to win even more awards."

In other news, supermarket chain Aldi has announced plans to invest £550m in expanding and further improving its store and distribution network throughout 2024.

Related topics Dairy Plant-Based

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