The initiative is being conducted in partnership with retailer M&S and food charity FareShare, with branded meals freshly prepared across three 2 Sisters factories in South Wales, Nottingham and Grimsby set to be distributed throughout the UK.
Currently, 13 million people are facing food insecurity in the UK, a figure which has doubled in the last three years.
Each meal will be made specifically for donation rather than coming from waste or surplus. Instead, they will be produced through under-utilised capacity in the 2 Sisters network, before being donated directly to FareShare.
Working with its two partners, 2 Sisters selected three of the most popular ‘Eat Well’ products for the scheme: Count On Us Chilli Con Carne & Rice (390g, £4.25), Smooth Tomato & Basil Soup (600g, £2.90) and Taste Buds Cheesy Pizza (95g, £1.60). The meals will hold a guarantee of four days life from the day of donation.
‘Pleasing to see retailers, manufacturers and suppliers work together’
Ranjit Singh Boparan, the founder and president of 2 Sisters, said that the group was proud to take part in this unique initiative.
“Never before has helping to feed everyone in need with a nutritious meal been so important, and it’s very pleasing to see retailers, manufacturers and our suppliers coming together to help make this possible,” Boparan explained.
“This has happened against a backdrop in recent years where waste and surplus efficiency gains in food manufacturing have improved beyond measure, so it’s especially gratifying for us to use under-utilised capacity in our network and work with our supplier partners so we can donate bespoke, targeted products that will benefit those that need it most.”
M&S Food managing director Alex Freudmann added: “In an industry first, we’re donating over one million meals – all with our Eat Well seal of health approval and exactly the same quality and freshness as you would find in our stores.
“We are flipping the mindset from using food that is too good to waste – laudable as that is – to using capacity that is too good to waste. So everyone can have access to a fresh, hot and healthy meal.”