Biscuit manufacturer hopes to boost workforce by 50% in six months

By William Dodds

- Last updated on GMT

The firm hopes to hire 110 operational and managerial staff immediately. Credit: Elkes Biscuits
The firm hopes to hire 110 operational and managerial staff immediately. Credit: Elkes Biscuits

Related tags Training & recruitment Investment

Elkes Biscuits is looking to hire 250 members of staff by early 2024 after achieving strong sales growth over the past year.

Based in Uttoxeter, Staffordshire Elkes came under new ownership in March 2022 and has subsequently invested £1m in new equipment.

The funds have helped the manufacturer increase its capability in wrapping, ingredient handling and chocolate application processes, with plans now in place for a brand relaunch next year.

The last 12 months have seen sales grow rapidly thanks to a combination of new product launches and the success of its existing range. As a result, Elkes is looking to recruit 110 operational and managerial staff immediately, with vacancies for electrical engineers, technicians, packers, machine operators, skills trainers, department managers and hygiene operatives. This number will rise to 250 positions in early 2024.

The manufacturer produces own label biscuits such as custard creams and chocolate malted milks, as well as more premium options. It was saved from closure when it was sold to the Boparan Private Office (BPO) last year and has since been reinvigorated.

Boparan Holdings owns a number of food manufacturing firms including 2 Sisters Food Group and Bernard Matthews.

Elkes is a ‘fantastic place to work’

Reflecting on the manufacturer’s turnaround in fortunes, site general manager Kevin Hand explained that investments in the business and strong sales figures have led to the creation of “so many new opportunities​”.

I think Elkes is a fantastic place to work and I would urge the local community to consider whether they’d like to be part of a 115-year-old success story in making products that everyone loves​,” said Hand.

Many generations of families have either worked here or still work here, and it clearly means so much to so many people. We’re proud to be at the heart of the local community and be one of the town’s biggest employers. I would urge those with the right skill sets and ‘can-do’ attitudes to get in touch​.”

Looking ahead, Hand said that upcoming plans mean that the next year looks set to be another busy one for the firm.

We’re planning on relaunching the Elkes Biscuits brand next year which will offer fantastic quality and value at a time when every penny counts for shoppers​,” he added.

In other news, Finsbury Food Group is set to be acquired in a deal worth £143.4m​.

Related topics People & Skills Bakery Operations

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