Nim’s founder receives royal seal of approval

By Gwen Ridler

- Last updated on GMT

Nimisha Raja has been awarded an MBE in the King's first birthday honours
Nimisha Raja has been awarded an MBE in the King's first birthday honours

Related tags Ambient

Nimisha Raja, founder of Nim’s Fruit Crisps, has been awarded an MBE in King Charles' first ever birthday honours for her services to business and enterprise.

A pioneer in the area of air-dried crisps, Nim’s has gone from success to success, supplying it growing range of products to high street retailers and foodservice operators – most recently to Pret A Manger, Zizzi and Wagamama restaurants.

Commenting on the honour, Raja said: “When I made the decision to start Nim’s in 2016 I never thought I would get royal recognition for what we’ve achieved. Being awarded the MBE for my contribution to business and enterprise is an amazing and most unexpected honour.

‘Transforming snacking’

“It is testament to the work of my team, who have been with me throughout the journey, supporting our efforts in helping to transform the world’s snacking and drinks garnish market and changing the mindset of people to try healthier and more sustainable options.”

“The MBE will hopefully put the brand in the spotlight for all the right reasons and help us reach a wider customer base.”

Nim’s Fruit Crisps is no stranger to winning awards – the manufacturer took home the top prize for Ambient Manufacturing Company of the Year at the 2022 Food Manufacture Excellence Awards.​ It was also recognised for innovation at the 2016 awards.

One judge said Nim’s was, “clearly a business that loves innovation and goes beyond the call of duty for customers and it boasts the commercial numbers to prove it”.

Nim’s in the community

Nim’s was one of millions of businesses that could be entitled to compensation from UK energy giants over alleged commissions paid to third-party brokers.

Raja is currently part of the Growing Kent and Medway Mentorship and Food Accelerator programmes that help fledging companies to develop, while also sitting on the board of the East Malling Trust – the latter has seen her contribute to the organisation’s desire to advance science to boost horticultural and other plant-based disciplines.

“We have some really exciting food businesses in the UK, but we need to make sure they have access to the support they need to succeed,”​ she added.

“If I can pass on some of the lessons I learned the hard way and it makes them more successful then that’s superb. I look forward to continuing to make a positive impact for a sector of business that is incredibly important to the UK.”

Related topics People & Skills Ambient foods

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