Pet food brand Scrumbles secures £6m investment

By Gwen Ridler

- Last updated on GMT

Scrumbles has secured a £6m cash injection from investment firm BGF
Scrumbles has secured a £6m cash injection from investment firm BGF

Related tags pet food Investment

Pet food brand Scrumbles has secured a £6m cash injection from investment firm BGF to help support the expansion of its senior team and growth of tuis omni-channel business model.

Key hires supported by this transaction include a new finance director, as well as appointments across its marketing team to boost sales across all channels.

As part of the transaction, Clipper Tea founder Mike Brehme will join Scrumbles; board as non-executive chairman, while BGF’s Daria Polunina will join as non-executive director.

Aneisha Soobroyen, chief executive of Scrumbles, said: “We are delighted to have the support of BGF, an experienced growth investor, as we embark on the next stage of our journey.

The role of nutrition

“Pet parents today are more conscious than ever about the health of their cats and dogs and recognise the important role nutrition plays in their wellbeing. We are excited to work with BGF to bring the Scrumbles offering to more customers and support more pets’ digestive health.”

Founded by husband-and-wife team Aneisha Soobroyen (pictured left) and Jack Walker (right) in 2018, Scrumbles provides natural, nutritious and ‘gut friendly’ food for cats and dogs. To date, the brand has seen significant growth and is now listed in major UK retailers, including Tesco, Waitrose, Sainsburys and Pets at Home.

Today, all manufacturing is undertaken in the UK and the firm constantly innovates to streamline its packaging and reduce its environmental impact.

Growing market

Daina Spedding, investor at BGF, added: “BGF is thrilled to be backing Scrumbles, an exciting business with an ambitious growth strategy. Pet nutrition is a resilient and growing market and Scrumbles is well positioned to serve the increasing demand for healthier, natural food for pets.

“We look forward to supporting Aneisha and Jack as they continue to expand the business and build on their significant success to date.”

Meanwhile, drinks manufacturer Britvic is to invest £13m in a new canning line at its Rugby factory,​ creating new jobs and providing opportunities for apprentices to advance in their roles.

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