Rise in demand for the company’s products prompted the decision to introduce another shift to the line. Jones also revealed plans to launch a new pancake line due to go live in the New Year.
Jones Village Bakery said recruitment for the 40 new roles will take place over the next few months.
Attracting new talent
Managing director Robin Jones added: “We need people to come on the journey with us and this is a great way of attracting people to come and join the team.
“We’re not looking for people with a string of qualifications. What we need is people with the right attitude because we can teach them the skills they need.”
Jones Village Bakery announced the £16m investment into automating production in May this year, with plans to create 100 jobs in the new production line.
Automated craft baker
Projects director Christien Jones said the new line would allow the manufacturer to operate as a craft bakery but remove the mundane jobs like lifting and carrying.
The company further supported the investment with plans to recruit 30 new apprentices over the next two years, with practical training sessions run by bakery specialist Paul Andrew.
HR manager Jason Page said: “We are a growing company and there are lots of opportunities here for the right people. The staff are our secret ingredient because they play a big part in creating the Village Bakery magic.
“We’re all going through a cost-of-living crisis at the moment, so our aim is to do as much as we can to help our staff ride out the economic storm.”
Meanwhile, last month, Wildcraft Brewery has moved to a larger premises, boosting output and creating new jobs, thanks to a five-figure funding package from HSBC UK.