Firstplay Dietary Foods sees boost after investing in automation technology

By Michelle Perrett

- Last updated on GMT

Firstplay Dietary Foods has automated with the help of Made Smarter
Firstplay Dietary Foods has automated with the help of Made Smarter

Related tags Technology & Automation

Firstplay Dietary Foods, the specialist food manufacturer, has revealed a 10-boost in productivity and is forecasting a 30% increase in turnover after investing in automation technology with the support of Made Smarter.

The company, based in Stockport, makes a range of low protein products for people with metabolic conditions like Phenylketonuria (PKU) which leave people unable to eat protein without risking brain damage.  

With a growing international demand from patients and dieticians – due to the increased number of countries delivering newborn screening – the business has invested £120,000 in new digital machinery, increasing its blending capacity, while replacing a manual weighing and packing process with automation.

The business said it has increased production capacity 10-fold, reduced human error and waste and is forecast to increase turnover by 30%. There are now two operators that are focused on more value-add activities such as sales and complex packing tasks. 

Limited capacity

Firstplay was established in 1993 by Steve and Linda Fletcher and had ambitions to target emerging markets in China, the Middle East and America. However,  a key bottleneck in the production process was the manual weighing and packing of certain products which had a limited capacity of about 600 packets per day, and was open to errors and waste. 

With grant support from Made Smarter, Firstplay invested in a powder packaging machine, which includes an automated multi-head weigher and powder filler. It works by loading the product through a hopper, digitally weighs and corrects the amount of product, and then dispenses and seals it into a bag before delivering it for boxing.

The new equipment also introduced a live data feed, giving management real-time overview of variables such as the running speed of the equipment, total giveaway, and average weights over the course of a shift. 

This has increased the number of sachets it can produce from 600 per day to 6,000 sachets per day. 

Tom Fletcher, managing director at Firstplay Dietary Foods, said: “Our growth has been organic with only occasional investment to update our production processes. 


“Our partnership with Made Smarter changes that. We have a long-term strategy and a digital roadmap to follow to achieve those goals. My only wish is that we had done it sooner.

“By replacing a manual low-skilled task with automation, we are able to do much more with the resources we have, as well as upskilling our existing staff, which to a small business is extremely valuable.”

Donna Edwards, Made Smarter’s North West Adoption Programme Director, said: “Firstplay is among hundreds of manufacturers in the region grasping the opportunities offered by Made Smarter which include expert, impartial technology advice, digital transformation workshops to help take that first step to transform a business, and support with technology investment. I would encourage other SME manufacturers to do the same.”


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