Latest product launches in food and drink

By Gwen Ridler

- Last updated on GMT

The latest food and drink product launches
The latest food and drink product launches

Related tags Npd Meat & Seafood snacking

From HFSS-compliant marshmallows to gastropub dining at home, Food Manufacture looks at some of the latest food and drink product launches.
BARR377 Barratt Flumps Sugar Free 70g
HFSS-compliant Flumps

Flumps goes HFSS compliant

Barratt has announced the launch of Flumps Sugar Free, a new variant of its marshmallow brand compliant to Government legislation on foods high if fat, salt and sugar (HFSS) due to come into force in October.

The launch followed research from the sweet maker that found 57% of shoppers intend to make healthier choices in the future and reduce the sugar in their diet.

Russell Tanner, marketing director at Valeo Snackfoods said: “We know that healthy eating has become a higher priority for consumers, with more and more people looking for sugar free and low sugar versions of their favourite confectionery.

“Coupled with the upcoming HFSS regulations is October, consumer and customer need for sugar free variants has never been higher. The key thing for us was to create a Sugar Free product that was true to the brand and still tasted great and we’re really pleased with the results.”

Flumps Sugar Free are now available in supermarkets and convenience stores across the country, with a recommended retail price of £1.00.

Young’s brings dine out fish to the home

Gastro fish
Young's new gastro range

Young’s has expanded its range of premium fish products with the launch of its Gastro Extra Large Battered Fish Fillets.

Designed to replicate the portions of gastropub fish and chips, the new ‘super-sized’ battered fillets have been launched in response to shoppers looking for affordable restaurant style products that they can enjoy at home.

The 2 Extra Large Battered Cod Fillets and 2 Extra Large Battered Haddock Fillets come in a 450g pack in two 225g servings, with both products launching in Tesco and Sainsbury’s in September, following a successful launch into Asda in August.

Paul Craft, chief commercial officer for Young’s owner Sofina Europe, said: “As the cost of living crisis continues, we are going to see the dine out at home shopper mission becoming even more prominent, as consumers seek out affordable, everyday treats at a time when many are having to cut back on dining out.

“Gastro Pub fish and chips is a classic British staple and with the launch of these new products, consumers can now enjoy a high quality eating out style experience in the comfort of their homes.”

THIS curry
THIS Thai Green Curry

THIS plant-based ready meal range launch

Plant-based meat firm THIS has added a new range of ready meals to its portfolio.

The new range includes THIS Isn't Pork Meatballs and Spaghetti, THIS Isn't Chicken Thai Green Curry and THIS Isn't Pork Sausages and Mash.

THIS hoped to appeal to younger customers with the launch – research by the manufacturer found that that Gen Z and younger audiences are major ready meal consumers; 22% of 18–24-year-olds and 19% of 25-34 year olds say they eat prepared and convenience food ‘a few times a week’.

THIS Co-Founder Andy Shovel said: “The ready meals taste lush and it’s a massive moment for us to be launching into our fourth new category so quickly. Thanks to all the amazing work of THIS™ team we’ve been able to produce meals which are indistinguishable from the nation's favourite meat-based classics.”

Boerewors style chipolatas & Cocktail sausages

Chakalaka chipolatas and cocktail boerewors

K’s Wors have expanded its range of South Africa-styled sausages with Chakalaka chipolatas and cocktail boerewors.

“Although ingredient authenticity and World Cuisine appreciation are two unshakeable strands of our gourmet boerewors business, so is an ongoing commitment to category innovation,” ​said founder Dee Mapasure.

“Over the last 12 months we’ve been inundated by requests from both retailers and end consumers to take our deliciously distinct coarse meat recipes into more everyday, pre-portioned formats.

“Boerewors like the British Cumberland have historically been restricted in their usage occasions by their unwieldly ‘tightly coiled’ format, whilst the creation of easier-to-navigate chipolatas opens the doors to a greater number of usage occasions.”

Chef's Special Pasta imagery
Premier's new Pasta 'n' Sauce Chef's special range

Premier pasta products launch under Batchelor’s brand

Premier Foods has launched two new premium pasta products under the Batchelors brand, Pasta ‘n’ Sauce Chef’s Special, available in Creamy Four Cheese and Caramelised Onion and Smoky Bacon flavours.

The launched by positioned to meet demand for quick to make Italian food at the evening meal occasion. The evening meal-in opportunity now makes up 21% of all in home occasions, said Premier.

Naomi Shooman, Brand Director for quick meals, soups and snacks at Premier Foods, said: “We want to provide our customers with a new, more premium option that delivers on flavour, while still offering the convenience and practicality that they are looking for within the category.

“The evening meal occasion continues to thrive - having grown 8% in the past year. It is therefore an ideal opportunity for retailers to add to their range and with Batchelors Pasta ‘n’ Sauce Chef’s Special, retailers can offer customers a suitable, premium option for quick and tasty adult meals.”


Hummus crisps get salt and vinegar twist

Snacking brand Eat Real has launched a brand-new flavour into its range Hummus Chips, Sea Salt & Balsamic Vinegar.

Sea Salt & Balsamic Vinegar is vegan in addition to being free from gluten, artificial colours, flavours and ingredients, and containing ‘30% less fat than regular potato chips’. 

The new flavour, currently available as part of the Hummus Chip range, joins other hero flavours including Tomato & Basil and Salted.

Eat Real marketing director Helen Pomphrey added: “Eat Real has become pioneers in better-for-you thanks to its unusual ingredients layered with bold, unexpected flavours inspired by the combinations you find in your own cooking.

“Balancing the moreish taste of sea salt with the sweetness of balsamic vinegar, the Sea Salt & Balsamic Vinegar offers a new Eat Real snacking choice that provides maximum snacking satisfaction.”

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