A study of over 2,000 GB adults found that almost half (48%) of people drink fizzy drinks every week and one in 10 (13%) having them every single day, equating to over seven million servings each day.
The research, commissioned by Cawston Press, via YouGov, discovered that despite the frequency at which Brits consume fizzy drinks, many do not take the time to look at the ingredients.
Only 32% of British fizzy drinkers regularly read the ingredients list to find out what they are drinking, 30% do not usually read them while 36% admitted they never read what goes into the fizzy drinks they consume.
And there was similar knowledge on the ingredients. Almost four in ten (39%) did not know what the sweetner aspartame was while one in five are unclear on what it means for a drink to be ‘from concentrate’ (21%)
And a small number – 12% - thought that ‘no added sugar’ meant that a drink contains no sugar or sweetener whatsoever. But 63% said they would prefer it if fizzy drinks were made with more natural ingredients.
Laura Hedderman, head of marketing at Cawston Press said: It’s exciting to see that such a large number (63 percent) of people want drinks with more natural ingredients and we hope to encourage the population to really consider what they choose to consume, and challenge the soft drinks industry to do more when it comes to transparency and real ingredients.”
The total sample size was 2290 adults with fieldwork undertaken between 26th to 27th May 2022. The survey was carried out online and the figures have been weighted and are representative of all GB adults (aged 18+).