Vale of Mowbray broadens its product range with £4m investment

By Michelle Perrett

- Last updated on GMT

The Yorkshire pork pie brand is diversifying with scotch eggs
The Yorkshire pork pie brand is diversifying with scotch eggs

Related tags: Supply chain

Vale of Mowbray, the Yorkshire pork pie brand, has invested £4m in its latest NPD project, which has seen new machinery, 30 new jobs and the launch of a new product to its portfolio.

The Leeming Bar, North Yorkshire-based company has invested in state-of-the-art machinery – including what it claims is “the largest fryer available in the UK​” – to support the launch of Scotch eggs into its product portfolio. 

The machinery can make 500 scotch eggs per minute and a number of other ‘encased’ products, which the company has yet to unveil. The scotch eggs are initially launching in a twin pack format, with further pack sizes to follow.

Vale of Mowbray revealed that it expected the new development to increase the company’s annual sales to £32M.  

30 new roles

Vale of Mowbray marketing manager, Jason Crowe said: “We’ve been working on this exciting range for some time and feedback so far has been great. The humble scotch egg is being seen as more than just a grab-and-go snack, with an increased number of people building a larger meal around it and being more inventive in the ways they enjoy them. 

“This project has led to 30 new roles being created at our production site, as well as being the impetus behind growing our sales and business development team, and we’re really excited to see where the varied functionality of the new machinery installed can take our NPD focus in the future.”

New products

Mark Gatenby, managing director at Vale of Mowbray said: “While the pork pie will always be a staple, and our flagship product, we’re proud to be harnessing our skills within the savoury pastry category to expand into new products.”

In December 2020 thecompany promoted​ Mark Gatenby to managing director, replacing his father John in the role, and invested £250k in rebranding as it prepared for 2021 new product development.

Vale of Mowbray employs over 200 people and currently has live vacancies for permanent staff members. 

 

Related topics: NPD, Bakery, Meat, poultry & seafood

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